Week 2

Week 1 Video 1

"Conducting a SWOT analysis"
By Mike Figliuolo
Updated January 14, 2020
Length: 3 minutes

Description: In this short LinkedIn Learning video Mike Figliuolo works through what a basic SWOT analysis is, and how you can use it for your ideas. 

Task: During class this week we will work through a SWOT analysis exercise in groups, so this video is a perfect primer.

Status: Not yet watched.

Week 2 Reading 1

"The innovator's DNA : mastering the five skills of disruptive innovators"
By Jeff Dyer, 2019
Approx. reading time: 37 minutes

Description: Jeff Dyer takes apart the inner strategies of innovators, breaking them into categories of QUESTIONING, OBSERVING, NETWORKING and EXPERIMENTING. With some fantastic examples of innovators of note, Dyer looks at how these skills are implemented.

Task: Take the "Discovery and Delivery Skills Quiz" on page 38 - it's at the end of the reading. Check your score and then note in your learning journal 3 things you could implement to increase your score. There's no 'right' score or answer here, and as Dyer says, try to answer based on your actual behaviours.

Status: Not yet read.

CLO1: Demonstrate regular and consistent reflective practice addressing your proficiencies, processes, and people skills.

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LO1: Analyse historical and contemporary models of leadership and best practice in entrepreneurship.

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LO2: Apply creative thinking, exploration, and experimentation methods in project design.

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LO3: Synthesise narratives and themes to inform project design and communication.

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LO4: Demonstrate an understanding of audiences, ethics, and business practice in the creative industries.

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