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"Living in a bubble" means that the people and ideas you interact with and the experiences you have in your daily life are in some way different or separate from those in the larger world around you.
Others can also be inside your bubble, such as people in ...
Your neighborhood, city, or region.
Your school or work.
Your group affiliation (religion, hobby, recreation, etc.).
Only watch the first part of the video (up to the 0:57 mark).
Reflect on ...What is a filter bubble? How does it work?
Note: This video mentions Facebook, which you may not use. However, the techniques you see in the video apply to all social media platforms, such as Instagram, YouTube, and other websites. Did you know that Facebook owns Instagram, so the same principles apply!
"Filter bubble" when your social media feed and what you see online only aligns with your existing beliefs and experiences.
Algorithm is a piece of computer code that outlines specific steps to solve a problem.
Websites want to identify what content you'll like because it helps them make more money from advertisers. Advertisers will pay more if they know their ads are being placed in front of people who are likely to be interested.
Website owners also know you'll stay on the site longer if you're seeing content that interests you. This is called personalized content.
Personalized Content is information that a website or an app shows you based on what it thinks you want to see.
Complete part 1 by yourself. (Make a copy of google doc to fill in sections)
Complete Part 1 by watching the video below and answering the questions on the Burst Your Filter Bubble! worksheet.
If you need help, refer to the video's transcript.
Notes about the video:
The video aired in 2011, but the concepts are still very relevant today. Pariser specifically mentions Facebook and Yahoo News, but the filter bubble applies to all kinds of platforms, including Instagram, Snapchat, and YouTube.
Since this video aired, Google has changed its search algorithm so the only personalization that occurs when you search is based on your physical location.
Pariser talks about "liberal" and "conservative" friends. If you need clarity on what these terms mean. The article "Conservative vs. Liberal Beliefs" from Student News Daily provides some language and explanation.
How did Pariser first notice filter bubbles?
Pariser first noticed filter bubbles when he saw that his conservative friends' posts were disappearing from his social media feed. He realized that Facebook was "editing out" their feeds, based on his greater interaction with the links of his liberal friends' feeds.
Pariser talks about "information vegetables" and "information dessert." What does he mean?
Pariser compares unhealthy food to unhealthy information. "Information dessert" refers to entertainment or pop culture content that may be fun but not essential versus "information vegetables," which refers to news and actual important things going on in our communities and the world. He claims that algorithms can throw this off-balance, serving up too much "information junk food" to people in filter bubbles rather than a balanced diet of information. It's important to have a balanced diet of information so we are introduced to a variety of ideas and perspectives that help us to be educated and informed about the world.
What does Pariser mean when he says we've moved from human gatekeepers to algorithmic gatekeepers on controlling the flow of information? Why is this a problem?
Previously with news stories and journalism, there were human gatekeepers of information. But now computer algorithms are gatekeepers of information, and they decide what we get to see and what we don't get to see. Algorithms can't make ethical decisions like humans do, and they don't "show us things that are uncomfortable or challenging or important." This is a problem because if we aren't exposed to a variety of perspectives and ideas, our society will suffer. A healthy democracy relies on a free flow of ideas.
What does Pariser call on tech platforms like Google and Facebook to do?
He calls on tech companies to "make sure algorithms have encoded in them a sense of the public life, a sense of civic responsibility." He calls on companies to give users more control over the information they receive.
Example Strategies May Include:
Read posts and articles from people who normally disagree with you.
Fool the algorithms by liking and commenting on things you disagree with.
Complete Part 2 of the Burst Your Filter Bubble! worksheet by yourself.
Reflect and write down -
What topics, opinions, people, websites, and experiences are inside your filter bubble?
What topics, opinions, people, websites, and experiences might burst your filter bubble?
Choose a social media, gaming, or other platform you use regularly (Instagram, Snapchat, YouTube, etc.). Review your feed and identify what content you think might be part of your filter bubble (i.e., content where your friends and others might not see the same thing).
Take screenshots of at least three examples, and arrange them in an image with “you” at the center using a Google Slide, Padlet, or VoiceThread. Explain in the drawing why you think the pieces of content are part of your filter bubble.
Share your examples with a friend, partner or family member, and invite them to comment, noting what they observe about each example.