Customer Needs

The customers were asked about the problems they had with their current desk organizers as well as what they liked about them. The issues mentioned revolved around sizing which is a key need group to consider. There was a need of our product to be a kind of balance between functionality and complexity. Sizing plays a big role in that balance with the multitude of storage sections and the sizes of those sections. Bad aesthetics also brought up a complaint which was expected to be another important factor. In terms of cost, the average cost customers spent was $18.36 and was considered the most important factor to consumers. Storage options were the second most important and aesthetics third.