Measurements

DIMENSIONS & MEASUREMENTS

Avoid using dimensions in headers or subheads except where they are a key selling feature or needed qualifier.

In copy, use decimal measurements rather than fractions for all products – except when a fraction is a commonly known part of the item description (Ex: 1/4" screw), or when a dimension is less than 1" (Ex: 3/4"W).

LIST GENERAL DIMENSIONS IN THIS ORDER:

WxHxD (OR L)

DIA.xH (O R L )

ABBREVIATIONS :

W = Width

H = Height

D = Depth

L = Length

Dia. = Diameter

GENERAL DIMENSIONS IN A HEADER – DECIMALS

In headers, headlines and subheads, general dimensions should be listed in the order of WxHxD (or L) and in decimal format. Separate with a lower case “x” without spaces.

WidthxLength

2'x4' 2-Light Fluorescent Wraparound

2.5'x5' Strip Light

DiameterxLength

5/8"x150' Garden Hose

When the size refers to an important description of the product, list the size in the header.

6'x9' Area Rug

5-Gallon Tote

17.6 Cu. Ft. Refrigerator

Other dimensions should be shown in copy bullets.

GENERAL DIMENSIONS IN COPY – DECIMALS

In body copy, include one space before the lower case “x” and one space after it. Do not include a space before or after inch or foot marks or the capitalized W, H, L, or D abbreviations; list in W x H x D (or L) order.

12"W x 12.5'L

DIMENSIONS FOR LUMBER, MOULDING, WINDOWS, SHEET GOODS & FLOORING – USE FRACTIONS

Use a lower case “x” without spaces in headers.

6'x9' Area Rug

In copy bullets, add a space before and after “x” for legibility

Versatile 3' x 5' size fits any room

Use a hyphen without spaces between the whole number and fraction when using fractions.

6-1/2" long

BATH VANITY DIMENSIONS – WxDxH

Per industry standards, vanity dimensions are listed WxDxH in the first copy bullet.

Use the same format as the general dimensions bullet copy – use decimal format separated by a lower case “x,” with spaces before and after “x.”

FURNITURE & FURNITURE PACKAGING DIMENSIONS – WxDxH

Furniture and furniture packaging dimensions in copy need to be listed in this order: WxDxH

Use the same format as the general dimensions bullet copy – use decimal format separated by a lower case “x,” with spaces before and after “x.”

Editor Notes –

Fencing dimensions are slightly different per industry standards – Thickness v width x length - e.g. 1”x6”x8’

Consider adding images to define dimension so we all agree, esp. depth vs. length