TACTICS, PRICING & OFFERS

The latest Price Point Logic and EDLP Rules document can be found on the DAM here. This document includes guidance on:

• • Everyday Low Price Tactics: what types of promotions are allowed and when

  • Price Point Logic: the pricing strategy and how prices are set and formatted

Any deviation from the Rules of Engagement set out in this document require SVP approval.

Offers should always be written in a clear and concise manner with the consumer's interest in mind. Exceptions must be clear; this can be done in the disclaimer. Avoid using the word "all" unless the offer truly does include all items in a product category. This is rare. It will never be the case with lighting and decor; these offers will always read, for example, "Up To 20% Off Select Lighting."  

General guidelines to follow:

• • Lead with largest discount or greatest benefit (do not use “over and under” language with the exception of gift center “under $XX” pricing buckets).

  • State the minimum dollar threshold to qualify for the offer. 

  • State the maximum discount.

  • Include offer valid dates.

  • If a rebate is offered, you must state how it is received, i.e, mail-in rebate or instantly at register.

  • All credit offers must be approved by the Credit Team.

  • Select = 50-54% of items qualify for offer

  • Most = 55-99% of items qualify for offer

  • All = 100% of items qualify for offer

Offer wording for emails, heros, banners, etc. should clearly indicate what product categories are included. See the Disclaimers section for more information on defining offers.

Bundle Pricing:

BRAND BUNDLE & SAVE OFFERS

• Requires same-brand purchase of 2 or more products to receive offer savings

• Has valid dates

• Is inclusive of existing promo(s) SB, BMSM graphics can be included at merchant/marketing directive

PROJECT BUNDLE & SAVE OFFERS

• Requires same-project related purchase of 2 or more products eg Decking + Stain + Solar Lighting to receive offer savings

• Has valid dates

• Is inclusive of existing promo(s) SB, BMSM graphics can be included at merchant/marketing directive