Home Decor

Home Decor Writing Guidelines

Check the Home Decor Voice & Tone Guide Deck for writing guidance. 

Tips

• • Be conversational, inspiring & engaging

  • Expert suggestions are welcome and expected

  • Technical information should be helpful and the customer should be able to instantly apply it to a real situation

  • Inspiration should be easily doable

  • Validate and/or reinforce customer’s decisions to build confidence

  • Steer clear of pretentious jargon 

  • Make buying decisions easy

  • Make sure style categories have a simple explanation 

  • Think clever and personable vs. overly cute