Brand Resources

THD Brand Trademarks

Click here to view THD's most current list of trademark symbols by brand. Info is broken out into Depts, Proprietary Brands, Private Brands, Exclusive National Brands, and Collection-based Exclusives.

Brand Claims

View most current approved brand claims. AKA the "squack" deck. This is the source for approved messaging for brand claims. These are selling points such as "Rated Best Buy" that can be legally used in advertising. This messaging is updated two to four times per year, as needed.

Brand Marks

These marks should be used with brand and product names where possible. It is only necessary to use the mark once, at the first occurrence of the name.

service mark (℠) – used in the U.S. and other countries to indicate ownership and exclusive use of a service name.

HTML entity: ℠

trademark (™) – used in the U.S. and other countries to indicate ownership and exclusive use of a product name.

HTML entity: ™ or ™

registered trademark (®) – used in the U.S. and other countries when a service mark or trademark is federally registered. The Home Depot and Home Decorators Collection, for example, are registered trademarks.

HTML entity: ® or ®

Note that these symbols cannot be used by DAX because special characters are not recognized in the DAX upload process.

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