Market Analysis

The best real estate deals are sometimes the deals that aren't pursued, meaning chasing the wrong deal can place developers in the wrong position. In the MLPD Program, I was taught that real estate is more than, "going with your gut," or just being plain lucky. Research is the building blocks on which great decisions are made.

In my market analysis class, I was tasked with analyzing Texas A&M's new campus and testing facility to determine the proper market rental price for each use on the site. The first step in determining market value is to consider the end user/consumer. In this situation, the local college students attending Rellis Campus were a small minority of the population using the site. In fact, many companies from Houston, Dallas, and Austin were considering relocating to the site due to its existing infrastructure that is suitable for autonomous vehicle testing and crash courses. After researching the market for the type of product that Texas A&M had, I was able to quantify the supply of this product type currently present in the marketplace and contrast this supply with the demand for more space. This assignment proved that good market analysis comes only from true market delineation and the accurate representation of supply versus demand.