Turnover: 100 M€, 1 000 employees.
Toy Industry.
Member of the Board of Directors and Executive Vice-President:
- Defining the general policy of the group including its financial orientation, its commercial strategy and the management of human resources.
- Analyzing the toy market but mainly the group's activity data and identifying areas for development.
- Setting up communication actions.
- Leading meetings.
- Supervising, leading and coordinating the activity of international teams.
- Developing a portfolio of international customers and prospects and negotiating and establishing contracts with them.
- Creating subsidiaries in countries in Latin America, the Middle East, Africa, Eastern Europe as well as in the United States, Japan, Russia and China, opening around 100 offices abroad and setting up partnerships with the largest companies (MGA in the United States) and sales areas.
- Managing mergers and acquisitions and integrating companies into the group (such as BAO within Majorette).
- Managing the international pole (around 100 countries in the 5 continents): 200 people, budget: 65 Millions €, 12 subsidiaries and 50 distributors.
- Establishment and management of a new team fully linked to the international: 4 managers of international zones, 4 commercial assistants, 1 trade marketer & 1 Management controllers.
- Set-up of the Hong Kong office & showroom.
- International development of the group through the establishment of a new business and marketing strategy.
- Strengthening relations with the subsidiaries (Chile, Mexico, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results.
- Review :
- Successful integration of all the external acquisitions (BAO).