Turnover: 30 M€, 50 employees.
Development of educational games.
International Sales and Marketing Director:
- Determining the strategic sales objectives.
- Developing commercial proposals, setting up commercial actions and suggesting areas for development.
- Defining, designing and implementing the marketing strategy (prices, promotion, communication, product ranges, technical supports, etc.) for all of the company's products, carrying out the marketing plan as well as the assessment of marketing actions.
- Optimizing the targeting of marketing campaigns and designing and implementing promotional campaigns.
- Supervising, directing and coordinating the activity of a marketing team and a sales team, sales networks and distribution channels.
- Leading work meetings.
- Developing a portfolio of customers and prospects and negotiating and establishing contracts with them.
- Developing and following a budget.
- Analyzing the toy market.
- Coaching a 3 people team. Managing 50 countries in the world (representation on 5 continents) and development of new markets.
- Adaptation of educational products to the different cultures and markets concerned that allowed to open up to new regions of the world: Canada, Australia, Greece, Brazil, Eastern Europe, etc.
- Establishing a new business & marketing strategy at the International: +45% of sales in 2 years
- Contribution to acquire interests in several competitors such as Ravensburger, Clementoni, V. Tech, etc.
- Negotiation with key strategic distributors in order to minimize the commercial costs related to growth.