Turnover: 480 M€, 2 000 employees.
Toy Industry.
Member of the Board of Directors and Executive Vice-President:
- Defining the general policy of the group including its financial orientation, its commercial strategy and the management of human resources.
- Analyzing the toy market but mainly the group's activity data and identifying areas for development.
- Setting up communication actions.
- Leading meetings.
- Supervising, leading and coordinating the activity of international teams.
- Developing a portfolio of international customers and prospects and negotiating and establishing contracts with them.
- Creating subsidiaries in countries in Latin America, the Middle East, Africa, Eastern Europe as well as in the United States, Japan, Russia and China, opening around 100 offices abroad and setting up partnerships with the largest companies (MGA in the United States) and sales areas.
- Managing mergers and acquisitions and integrating companies into the group (such as Majorette, Unice and Berchet within Smoby).
- Creative Audacity Prize awarded by French President Jacques Chirac (2005).
- Managing the international pole (around 100 countries in the 5 continents): 200 people, budget: 100 Millions €, 15 subsidiaries and 50 distributors. Reporting to the CEO & to the Board of Trustees.
- Establishment and management of a new team fully linked to the international: 5 managers of international zones, 5 commercial assistants, 2 trade marketers, 4 administrators of sales & 2 Management controllers.
- International development of the group through the establishment of a new business and marketing strategy (multiplication of languages on the boxes of games in particular).
- Adaptation of the products to the cultural environment, to trends and popular brands in the major markets (Western and Eastern Europe, Middle East & Asia/Pacific area)
- Identifying opportunities to improve the commercial part among the distributors and the major retailers : improving performance (+30%) against competition.
- Implementing a business process specialized by category (age in particular), organization followed later by the group at the level of France.
- Strengthening relations with the subsidiaries (Argentina, China, Russia in particular) and distributors through the introduction of monthly balances have contributed to the improved results.
- Review :
- Organic sales growth of 80% in a highly competitive industry (compared with 30% previously) ;
- Successful integration of all the external acquisitions (Majorette, Unice, Berchet);
- Reaching of all the financial goals, & improvement of the profit: 8%.