Turnover: 20 M€, 30 employees.
Toy Industry.
International Sales and Marketing Director:
- Determining the strategic sales objectives.
- Developing commercial proposals, setting up commercial actions and suggesting areas for development.
- Defining, designing and implementing the marketing strategy (prices, promotion, communication, product ranges, technical supports, etc.) for all of the company's products, carrying out the marketing plan as well as the assessment of marketing actions.
- Optimizing the targeting of marketing campaigns and designing and implementing promotional campaigns.
- Supervising, directing and coordinating the activity of a marketing team and a sales team, sales networks and distribution channels.
- Leading work meetings.
- Developing a portfolio of customers and prospects and negotiating and establishing contracts with them.
- Developing and following a budget.
- Analyzing the toy market.
- Identification of key products on the French market and development to the international (Francophone Africa & Southern Europe in particular). Results :
- Increasing of 15% of the organic sales in 1 year.
- Reaching of all the financial goals, including improving of the profit: 8%.