Turnover: 6 M€, 5 employees.
Toy Industry.
International Sales and Marketing Director:
- Determining the strategic sales objectives.
- Developing commercial proposals, setting up commercial actions and suggesting areas for development.
- Defining, designing and implementing the marketing strategy (prices, promotion, communication, product ranges, technical supports, etc.) for all of the company's products, carrying out the marketing plan as well as the assessment of marketing actions.
- Optimizing the targeting of marketing campaigns and designing and implementing promotional campaigns.
- Supervising, directing and coordinating the activity of a marketing team and a sales team, sales networks and distribution channels.
- Leading work meetings.
- Developing a portfolio of customers and prospects and negotiating and establishing contracts with them.
- Developing and following a budget.
- Analyzing the toy market.
- Control & development of several product lines trademarks Nathan, Smoby & Superjouet Meccano in Middle East, Near East & Africa areas.
- Elaboration of the strategy to be carried out according to each market.
- Proposal force for a new strategic approach of national accounts.
- Identifying new opportunities have contributed to an improvement of 5% of the commercial part among the major retailers.