Post date: Feb 13, 2012 8:36:27 AM
Social media may seem a bit off-topic from my usual focus on HCIT failure and effectiveness, but we need to be prepared whether we understand the phenomena of social media or not. I found this excerpt while preparing for my MBA-level Social Media Management Strategy course.
Here is an excerpt from 2012 Social Marketing & New Media Predictions compiled by Awareness.
“In the world of health care, the biggest social marketing development in 2012
is the convergence between the worlds of marketing and IT,” observes Pamela
Johnston of The Lahey Clinic. “These two distinct teams are learning from
and about each other in ways that will make us smarter, faster and more patient-centric
in the years to come. We need to combine our resources to reach patients
with relevant messages on the platforms they desire.”
I fear we are behind on the socio-organizational implications of social media technology on the way healthcare gets done.