Gallery Guides

Free gallery guides are available to exhibition visitors. They may range from a single card with some descriptive information about the exhibition to a thematic guide of the exhibition. It is the responsibility of the exhibition curator to assume the costs of producing a competently designed gallery guide. We recommended that the guide be in our standard 6" wide x 9" high format to fit our holders, but we are open to other formats, and you have flexibility in the content and other design. As with other labels and signage, we are happy to recommend a designer to you if you have note yet retained one. First drafts of the gallery guides are due twelve weeks before installation. Please include the Publications Manager on all correspondence relating to the gallery guide.

The costs for the gallery guide can range widely, depending on design and paper, and are the responsibility of the curator or their sponsor. For a moderately-priced guide, you might expect to pay $1000-$1500 for design and printing of 1500 copies. For a full-color design, you might expect to pay around $3800 for 1500 copies. You can see some samples, at a wide range of price points, in the files below. See Budget and Billing for more information regarding obligation of costs.