Release 2010 03 19

For the March 19 release, we want to go live in a big way--attract a lot of new interest to the site. In order to do so, I've imagined we will:

• • Ask people to tweet/retweet a message about the project on 3/19

    • Limit tweets to 121 characters for ease of retrweet

    • Use common hashtags to get our message to interested parties:

      • #agileskillsproject

      • #agile

      • #scrum

      • #kanban

      • #lean

      • #agile2010

    • Use agreed-upon shortened URLs for ease in tracking clicks:

      • for the .org (easiest domain to remember - redirects to the wiki) - http://bit.ly/bO6los

      • for the google group (discussions) - http://bit.ly/a5qvSw

(There is no need for a separate shortened URL for either the wiki or the .com)

• • • Offer several "canned" tweets that can be cut-and-pasted that day:

      • What do you know about #Agile Software Development? Mentor/Be mentored: The Agile Skills Project http://bit.ly/bO6los

      • What are key skills that every team member of an #agile team should develop? http://bit.ly/avfo6a #Agile2010 (login to #Agile2010 required)

      • What can we do to promote real learning in the #agile community? http://bit.ly/avfo6a #Agile2010 (login to #Agile2010 required) Please RT

      • The #Agile Skills Project http://bit.ly/bO6los - Mentor/Be Mentored #lean #kanban #scrum Please RT

      • Are #agile or #scrum certifications helpful or harmless? Which are worth the money? http://bit.ly/bO6los Please RT

    • Include the phrase: "Please RT" to solicit retweets

    • Have designated members tweet at specific times of day (morning, mid-day, evening)

    • Time tweets to provide exposure during prime times of several time zones

• • Ask all members to change their email signatures on the day of 3/19. Example signature:

Mentor/be mentored: the Agile Skills Project

http://www.agileskillsproject.org/

• • Finish the items planned in the road map

  • Prepare some press releases

    • InfoQ -- Mark Levison

    • LinkedIn -- ??

    • Agile Alliance monthly newsletter -- ??

    • StickyMinds -- ??

    • DZone -- ??

    • ask our members to post to their user groups

  • Find a volunteer to be phone and email contact for press releases

  • Ask Chet to create a forwarder for info@agileskillsproject.com to go to the press release contact (currently goes to me)