Building support for core behavior strategies requires more than just good technical implementation — it requires winning hearts and minds across your school and community.

To help leaders navigate this complex change process, we've organized resources into Aristotle's good ol' rhetorical triangle:

• Pathos: Tapping into emotions by painting a picture of the need and the potential impact. Examples include explaining the effects of trauma and how these strategies can support those students.

• Ethos: Establishing credibility by sharing the testimonies of experts in the field, guidance from professional frameworks, and hearing from staff who have implemented the strategies and experienced benefits.

• Logos: Sharing data and research that make the rational case for change. This could also include logical theories of action.

Different stakeholders will respond to different approaches, which is why having a variety of tools at your disposal is crucial for success. Check out the slideshow of ideas intended to support leaders and influencers in a school. You can embed them into staff presentations or lean on them during chats between staff members.