Graphic Design
Mr. DeAscentiis
Graphic Design
Mr. DeAscentiis
What is graphic design?
Introduction Video to the Field of Graphic Design
Discussion & Writing Activity:
DO NOW:
In your binder, write down the date and answer the questions after you have watched the video:
1. Write down your own definition of what you think graphic design is.
2. Write down one example of good graphic design from our town.
3. Write down the elements of graphic design:
a. contrast
b. repetition
c. alignment
d. proximity or closeness
e. color
f. white space
Basics of Graphic Design, Pt. 1
Watch the Video
The elements and principles of art applied to the world of graphics.
Discussion & Writing Activity:
DO NOW:
In your binder, write down the date and answer the question after you have watched the video:
Where have you seen the fundamentals of design used?
Basics of Graphic Design, Pt. 2
Layout and composition is the foundation of graphic design.
Discussion & Writing Activity:
In your binder write down the date and answer the question after you have watched the video:
In a layout and composition, what do I put where and why?
Basics of Graphic Design, Pt. 3
Images. How should a designer use them?
Discussion & Writing Activity:
DO NOW:
In your binder, write down the date and answer the question after you have watched the video:
1. What is a stock image?
2. What is a major problem with only using generic stock images as a designer?
3. 4-qualities that are MUST HAVES for any image you use:
a. sharp
b. clear
c. no distortion
d. high-resolution
4. Describe raster format?
5. Describe vector graphics?
Basics of Graphic Design, Pt. 4
Typography. How should a designer use fonts and font treatments?
Discussion & Writing Activity:
DO NOW:
In your binder write down the date and answer the questions after you have watched the video:
In your own words:
1. What is kerning?
(space between..._____________)
2. Describe the difference between a serif and san-serif font type.
3. Why would you want to limit yourself to one or two fonts per project in addition to a display font?
4. Describe the importance of hierarchy with the use of fonts.
5. What is leading?
(space between...____________)
Basics of Graphic Design, Pt. 5
Putting it all together to create a design and a visual identity (brand identity).
In your binder write down the date and the terms after you have watched the video:
-logo
-color
-typography
-images
In your own words:
1. What are two brands that really stand out to you.
List both and describe what types of colors, fonts, images, make those brand identities stand out to you so much.