Business Card

Business Card Design: A Creative Introduction to Visual Arts Using Adobe Express

LEARNING OBJECTIVE:
Students will be able to design an engaging and informative business card using Adobe Express that reflects their personal brand and artistic style.

ASSESSMENTS:
Students will create a business card using Adobe Express that includes their name, contact information, and at least one original graphic element. The cards will be assessed based on creativity, clarity of information, and adherence to design principles discussed in class.

KEY POINTS:

• Design Principles: Understanding balance, contrast, and alignment in design.

• Visual Elements: Importance of color, typography, and imagery in creating a personal brand.

• Creativity and Originality: Encouraging students to express their individuality through design.

• Digital Tools: Utilizing Adobe Express for creating professional-looking designs.

OPENING:

• Begin with a discussion on the purpose of business cards and their role in networking.

• Show examples of creative business cards and discuss how digital tools can enhance design.

• Pose the question: "What elements make a business card memorable?"

INTRODUCTION TO NEW MATERIAL:

• Teach the key design principles that will guide the students in creating their cards.

• Introduce Adobe Express, demonstrating how to use its features for designing business cards.

• Address the misconception that "more is better" in design; emphasize that simple and clear designs are often more effective.

GUIDED PRACTICE:

• Students will brainstorm ideas for their business cards in pairs, sharing thoughts on design elements they might use.

• Provide examples of effective business cards and analyze them as a class.

• Guide students through creating a rough draft of their business card in Adobe Express, providing feedback as they work.

INDEPENDENT PRACTICE:

• Students will create a final version of their business card using Adobe Express.

• They must include their name, contact information, and at least one original graphic element.

• Set expectations for quiet work time and focus on individual creativity.

CLOSING:

• Have students present their business cards to the class, sharing their design choices and the thought process behind them.

• Conduct a quick reflection on what they learned about design and using digital tools.

EXTENSION ACTIVITY:

• Students who finish early can explore additional features in Adobe Express to enhance their designs or create a digital portfolio of their work.

HOMEWORK:

• Students will research different styles of business cards and bring in examples for discussion in the next class.

STANDARDS ALIGNED:

• Visual Arts standards focusing on design principles, creation, and presentation.

*This lesson plan incorporates the Danielson Framework by focusing on planning and preparation, classroom environment, instruction, and professional responsibilities, making it suitable for evaluation and improvement in teaching practices.

• In the getting started section, type out busines card. 

• Choose business card.

Business Card Rubric