Visual Communication Infographic

Visuals are everywhere! Over the last decade, visual communication has experienced significant growth and continues to gain popularity. Today, it’s hard to imagine the internet without all the GIFs, infographics, and memes we see.

As more people enjoy visual data, many are trying their hand at creating their own visual content. This trend has sparked the designer in all of us! If you’re someone who likes to design but isn’t sure about the basic rules of visual order, here’s an infographic to help you understand visual communication better.

1. Colors – Keep It Cool!
   Learn about the color wheel! Understand how colors work together, like similar colors (analogous), opposite colors (complementary), and colors that stand out (contrasting). Use these ideas in your designs.
   
   

2. Typography – What’s Your Type?
   Have you heard of different font styles like Geometric Sans, Humanist Sans, Old Style, Transitional, Modern, and Slab Serifs? Don’t mix too many font styles. Get to know typography terms and stick to two fonts for clarity.
   
   

3. Shapes – They Shape Your Design!
   Different shapes can show different feelings. For example, circles can feel happy and emotional, squares represent stability, and triangles suggest direction.
   
   

4. Hierarchy – Every Element Has Its Place!
   Hierarchy is important in design. Learn about the visual triangle, golden ratio, focal points, and how to align elements to make your message clearer.
   
   

5. Lines – Lines Speak Volumes!
   Lines create different moods. There are horizontal and vertical lines, diagonal lines, wavy lines, and more. Each type can change how your design feels.
   
   

6. Iconography – What Works Best Where?
   There are many types of icons, like vector, raster, animated, and illustrated. Use icons to enhance your visuals and add excitement to your message.
   
   

7. Contrast – No Grey Areas!
   Contrast comes in many forms, such as size, weight, direction, and texture. Use contrast to make important parts of your design stand out.
   
   

8. Order – Keep Things Aligned!
   Order is crucial in design. Without it, things can get messy. Use grids to help keep everything aligned and organized.
   
   

9. Weight – Size Matters!
   Font weight can grab attention! Use different thicknesses, from light to bold, to emphasize parts of your message and make it easier to read.
   
   

10. Space – Less Is More!
    Remember, less is often more when it comes to space. Use space wisely to make your message clearer and give your visuals room to breathe.