Introduction to Marketing Concepts

About:

The FBLA "Introduction to Marketing Concepts" event is an individual objective test that evaluates students’ understanding of fundamental marketing principles, including market research, branding, advertising, pricing strategies, and consumer behavior. Participants demonstrate their knowledge of how businesses promote products and services, preparing them for careers in marketing, sales, and business management.

National Event Guidelines

Useful Resources: 

FBLA Introduction to Marketing Concepts Flash Cards 

FBLA Introduction to Marketing Concepts Flash Cards 

FBLA Introduction to Marketing Concepts Sample Questions Flash Cards 

Marketing Ch 9 Flash Cards 

Practice FBLA Introduction to Marketing Concepts

Introduction to Marketing Concepts Practice Test

Intro to Marketing Concepts Practice test #2 Flashcards