REMIND

ReMind is a retail direction reinforcing messages ‘ReMinding’ our customers (and staff!) why we make products for every need, create cosmetic revolutions, are number one in every category - all whilst leaving the world Lusher than we found it.

This is the way for retail, and to support this global direction we took these ReMind messages on tour, around the world, inspiring our staff with some of these key messages, and the stories behind them, to support the master plan. On this page, you'll find all the resources you need to confidently communicate these messages!

You can read more into the direction of ReMind and how to communicate it in your stores here.

Curious to know what went on around the world? Whether in Austria to Australia, each market ran the same main core message content with added local needs. You can peruse the events by clicking the buttons below, or check out other language follow up materials if that floats your boat!

We've loved sharing the joy of the ReMind tour around the world - want to see? Click on the videos below to learn more!