ReMind is a retail direction reinforcing messages ‘ReMinding’ our customers (and staff!) why we make products for every need, create cosmetic revolutions, are number one in every category - all whilst leaving the world Lusher than we found it.

This is the way for retail, and to support this global direction we took these ReMind messages on tour, around the world, inspiring our staff with some of these key messages, and the stories behind them, to support the master plan. On this page, you'll find all the resources you need to confidently communicate these messages!

You can read more into the direction of ReMind and how to communicate it in your stores here.