Promoting your sport/activity should be a concern for all coaches/advisors. Take advantage of every opportunity whether it is through the newspaper, radio or television. Coaches/Advisors are encouraged to cooperate with the news media personnel, even though on some occasions this can be considered difficult. Make an effort to always be positive in your conversations with media people when you are talking about student athletes/activities participants, opponents, officials or your program in general. This helps to create a better atmosphere for everyone involved. The reporting of news items and game results to newspapers, radio, and TV stations rests with the head coach/advisor and their staff.
All coaches/advisors are urged to support all student athletes/participants in their respective activities. We can do this by attending athletic contests in areas other than our own, and also be attending nonathletic events. Encourage students to involve themselves in more than one activity.
On occasion a coach/advisor may become involved in a conversation with parent(s), fans, or media personnel concerning coaching philosophy, playing time for individuals or some item within the coach's/advisor’s discretion. If this develops into more than just casual conversation and becomes a negative situation, the Activities Director should be informed immediately.