Job Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience in SEO and content marketing management.
Demonstrated ability to lead and inspire a team of content creators.
Basic technical knowledge of HTML and web publishing.
Familiarity with SEO best practices and web traffic metrics.
Excellent communication, presentation, and interpersonal skills.
Outstanding organizational and time-management abilities.
Job Responsibilities:
Develop a content strategy aligned with both short-term and long-term marketing targets.
Ensure that the content strategy supports overall marketing and business goals.
Manage the editorial calendar and ensure that the content team adheres to deadlines and schedules.
Coordinate with content writers and other team members to maintain workflow and consistency.
Oversee content distribution to online channels and social media platforms.
Analyze web traffic and user engagement metrics to optimize content performance and increase audience reach.
Create and publish engaging content tailored to the target audience.
Edit, proofread, and improve content produced by the team to ensure high quality and brand consistency.
Drive SEO best practices in content creation and ensure all content aligns with SEO guidelines.
Collaborate with the SEO team to recommend and implement changes to website architecture, content, and linking to improve search engine rankings.
Ensure all content complies with legal standards, including copyright and data protection laws.
Stay updated on industry regulations and ensure all content adheres to these guidelines.
Stay current with industry developments and generate new content ideas to capture audience attention and drive engagement.