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Pharma Knows Best? Managing Medical Knowledge
Pharma Knows Best? Managing Medical Knowledge
June 16-17, 2011, Georgetown University, Washington, DC.
Day 1 Panelists/Speakers
Day 1 Panelists/Speakers
Nicolas Rasmussen, PhD, MPH, University of New South Wales, “The History of Academic-Industry Research Relationships”
Donald Light, PhD, MS, UMDNJ and Stanford University, “Managing Medical Knowledge in a Market for ‘Lemons’”;
Marcia Angell, MD, Harvard Medical School, and Virginia Barbour, MD, PLoS Medicine, “Industry Relationships with Medical Journals”
Alastair Matheson, PhD, MSc, Toronto, Canada, “Publication Planning and Ghostwriting”
Peter Brodhead, CME Director, Memorial Sloan-Kettering Cancer Center, “How to Do Pharma-Free CME”
Steve Willis, MD, Arnold Relman, MD, Joel Lexchin, MD, MSc, and Gordon Schiff, MD, “Medical Education”
Day 2 Panelists/Speakers
Day 2 Panelists/Speakers
Jeff Chester, MSW, Center for Digital Democracy, “Disease Awareness Sites and Social Media”
Jesse Polansky, MD, MPH, Baltimore, MD, “Framingham Cardiac Risk Calculation – A Case Study in Commercialization of the Digital Landscape”
Adriane Fugh-Berman, MD, Georgetown University Medical Center, “Adherence and Compliance Programs, E-Sampling, and Other Marketing Platforms”
Elissa Ladd, PhD, RN, FNP-BC, MGH Institute of Health Professions, “Universal Influence: An Analysis of the Data from the Massachusetts Gift-Ban Legislation”
Mark Helm, MD, MBA, Helm Benefit Design, “Pharmaceutical Benefits Managers”
Douglas Melnick, MD, MPH, Los Angeles, CA, “Targeting Physicians Through Medical Science Liaisons
Susan Chimonas, PhD, Institute on Medicine as a Profession, “What’s Happening at Academic Medical Centers?”
Eric Campbell, PhD, Harvard Medical School, “Academic Scientists’ Relationships with Industry”
Heather Pierce, JD, MPH, Science Policy and Regulatory Counsel, Association of American Medical Colleges, “Prevalence of Academic-Industry Industry-Academic Research Partnerships: The AAMC View”
Carl Elliott, MD, PhD, Center for Bioethics, University of Minnesota, School of Medicine, “Should Academic Medical Centers Perform Industry Research?”
Edmund Pellegrino, MD, Kennedy Institute of Ethics, Georgetown University, Marcia Angell, MD, Harvard Medical School, and Curt Furberg, MD, PhD, Wake Forest University, “Should Academic Medical Centers Be Pharma- Free? Can Academic Medical Centers be Pharma-Free?“
Conference Description:
A unique CME conference, “Pharma Knows Best? Managing Medical Knowledge,” was held June 16-17, 2011 at Georgetown University. Topics covered at the conference included ghostwriting and medical journals; academic-industry-relationships; disease awareness sites and social media, pharmaceutical benefits managers, targeting physicians through medical science liaisons, the role of the FDA in direct-to-consumer marketing of pharmaceuticals; and an analysis of the data from the Massachusetts gift-ban legislation.
NEW! DVDs for PharmedOut’s 2011 conference are now available. Quantities are limited! To Order:
$250 for 1 day (3 Discs) / $450 for full set (6 Discs)
To pay by check, send checks payable to Georgetown University, to:
PharmedOut, Department of Pharmacology and Physiology, Georgetown University Medical Center,
3900 Reservoir Rd. NW, Med-Dent SE 402
Washington D.C. 20057
To pay by credit card, visit our ordering system
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