PharmedOut is a project at Georgetown University Medical Center that advances evidence-based prescribing and educates health care professionals and students about pharmaceutical and medical device marketing practices. PharmedOut provides educational slideshows, videos, events, and information about CME courses free of industry sponsorship.
November 11, 2025
FDA’s Hormone Decision Rewrites Science and Misleads the Public
PharmedOut director warns new FDA leadership is echoing the glowing language once crafted by pharmaceutical marketers
WASHINGTON, D.C., November 11, 2025 — The FDA’s decision to remove the black-box warning from menopausal hormone therapy (MHT) is being called a dangerous distortion of science by experts who say the agency is now echoing the glowing language once crafted by pharmaceutical marketers.
“The science hasn’t changed—just the people in charge,” said Adriane Fugh-Berman, MD, director of PharmedOut, an initiative at Georgetown University Medical Center that studies how pharmaceutical marketing influences medicine. “The Women’s Health Initiative remains the largest and most rigorous study on hormone therapy, and it found clear increases in breast cancer, stroke, blood clots, gallbladder disease, and dementia in older women. Those risks are still there. Pretending harms don’t exist doesn’t make them disappear.”
The announcement was led by FDA Commissioner Marty Makary, MD and Alicia Jackson, a new Health and Human Services appointee who previously co-founded Evernow, a telehealth company providing virtual menopause care and prescribing hormone therapy online. Evernow raised $28.5 million in 2022 with the help of venture capital firms, securing celebrity investments from Gwyneth Paltrow and Cameron Diaz, before Jackson joined HHS.
The FDA did not convene an advisory committee to evaluate data. Instead, Makary convened an unconventional group of hormone promoters, many with conflicts of interest, all of whom advised lifting the black-box warning for vaginal estrogen, used locally for dryness and discomfort. On November 10th, the FDA announced label changes to systemic hormone therapy—formulations linked to serious harm in the Women’s Health Initiative (WHI).
The WHI, which followed more than 27,000 postmenopausal women, found that combined estrogen-progestin therapy increased the risk of invasive breast cancer, stroke, pulmonary embolism, gallbladder disease, and probable dementia among women over 65. Estrogen-only therapy increased the risk of stroke, ovarian cancer, and deaths from ovarian cancer. Neither regimen reduced the overall risk of heart disease or improved survival. While some benefits were seen—including reductions in hip fractures and a modest reduction in diabetes—the harms far outweighed any gains.
“These findings led to the black-box warning in the first place,” said Fugh-Berman. “Hormone therapy can relieve hot flashes and vaginal dryness, but it should never be sold as a path to disease prevention or longevity. That’s what the science shows.”
In a press conference on Monday, Secretary Kennedy praised the FDA’s move as a recommitment to evidence-based medicine, claiming that hormone therapy reduces risks of heart disease, Alzheimer’s, fractures, and mortality by up to 50 percent. Makary went even further: “HRT has saved marriages, rescued women from depression, prevented children from going without a mother,” he said.
Those claims are unfounded and contradict findings from multiple randomized controlled trials of hormones. Critics say the FDA’s tone sounds more like promotion than regulation. “It’s highly unusual for the agency to glowingly endorse a therapy,” said Fugh-Berman. “The FDA’s role is to inform the public about risks and benefits—not to reassure women that a controversial drug is safe.”
PharmedOut and other public-health advocates warn that the move reflects a broader trend in U.S. healthcare: public-interest oversight is fading while corporate and influencer messaging grows louder. “The black-box removal gives the false impression that the risks have disappeared,” Fugh-Berman said. “They haven’t—and women deserve accurate information, not hype.”
Removing labeling warnings from drugs without robust scientific assessment and evidence puts patients at risk of harm. Over 75 clinicians and researchers signed on to a letter urging the FDA to convene an Advisory Committee meeting to assess potential long-term benefits and harms before making any labeling changes to hormone products.
PharmedOut sent a letter to the FDA to support maintaining current warnings on hormone products, including vaginal estrogens, until adequate studies support a change (7/14/2025).
Dr. Fugh-Berman and Dr. Barbara Mintzes summarize the evidence on menopausal hormone therapy (7/15/2025).
Show some love for women's health research! After the Women's Health Initiative funding was threatened in April 2025, we want to show our appreciation for this incredible, historic study.
Join us by sporting an "I ❤️ WHI" button.
Write us at pharmedout@gmail.com with your mailing address and we'll happily make and send you one!
PharmedOut's latest project, the Pharmanipulation Podcast, is a new show dedicated to the topics of evidence-based medicine and industry influence on medical information and public health.
Signed by 16 researchers, clinicians and women's health experts, the letter counters false and dangerous statements made in a documentary on menopause and hormone therapy that was accredited by the FSMB.
Read coverage by STAT News here.
How Pharma Grooms Patients and Advocacy Groups to Sell Drugs
Learn from advocates from the US and Canada about how industry uses individual patients and patient advocacy organizations to affect perceptions about drug efficacy and harms.
PharmedOut, with support from Kaiser Permanente, is pleased to announce our Pharma Marketing Hub, which contains factsheets and literature summaries on 15 pharmaceutical marketing topics.
Click here for more information and to download helpful resources.
We provide access to free online CME from the CDC, TCEO, NIH, AHRQ, and more.