Pharma Marketing Hub

PharmedOut's martketing hub contains factsheets on 15 pharmaceutical marketing strategies and original summaries of articles in academic, marketing, and other literature, both linked to available articles or abstracts.

Learn more about how pharmaceutical companies influence prescribers and patients. Click here to download the entire booklet of factsheets. Or, browse and download individual factsheets by the following topics:

Consumers

Direct to Consumer Advertising and Promotion
Drug Samples
Co-pay Coupons, Vouchers, and Charities
Disease-mongering
Opioid Marketing

Health Care Providers

Marketing to Nurses, Physician Assistants, and Pharmacists
Pharmaceutical Sales Representatives (Drug Reps)
Continuing Medical Education
Prescription Tracking
Key Opinion Leaders

Research and Publications

Medical Journals
Ghostwriting and Ghost-management
Industry-Sponsored Research

Drug Costs

Pharmaceutical Marketing (Prices)
Patent Extension

Summaries of Key Articles

The following summaries can be used to quickly identify relevant articles related to pharma marketing. Click here to download the full digital library, or browse and download individual summaries by topic:

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