CRITERION D

Evaluation of Product

My product was fairly successful when considering its purpose was to inform the TMS student body of what Alzheimer's disease is and the Alzheimer's Society of Canada in a visually-appealing manner (stated in my Design Specifications). My infographic was able to do this exactly, and I am able to support this using data collected from my testing methods. In my first testing method (Google Forms survey), I asked my peers what they learned from my infographic. All 8 responses answered by explaining what Alzheimer's disease is and how we and the Alzheimer's Society of Canada can help. In my third testing method, all my peers were able to take away the important information from my infographic. For instance, Baran states "the infographic conveys the message of the Alzheimer's Society very well"; Sabrina states, "the infographic gave me a better understanding of what Alzheimer's is and how we can support the Alzheimer's Society." In terms of visual appeal, (using the results of my Google Form) 62.5% of my responses gave me a 4/5 when rating the effectiveness of my infographic, while the remaining responses gave me a 5/5, and all 8 responses stated I had good use of CRAP principles. Using data collected from the sticky note method, many thought I had "good proximity, alignment, and contrast." 

Needed Improvements

In order for my infographic to appeal more to my audience, I need to add more illustrations to my infographic. This was said by the majority of my peers; this is supported by data collected by the sticky note method (for example, my peers wrote, "more illustrations" and "more illustrations would make it more appealing" on the provided sticky notes. As well, some of my peers thought that there was too much alignment, whereas others thought that there could have been more, meaning my audience had different opinions. As evidence, Baran stated in her interview that "the amount of alignment makes the infographic too boxy and less visually appealing", whereas Serena stated in her interview that I should have moved the brain to the right in order to have better and more alignment. I could have also increased the size of certain parts of my infographic, such as the graph at the top right corner and the three boxes at the bottom under the title, "What can YOU do to help?", which was stated by Sabrina during her interview. 

Impact on Audience

My product increased the general awareness of Alzheimer's disease and the Alzheimer's Society of Canada. According to my design specifications, the purpose of my product was "to inform the TMS student body about what exactly Alzheimer’s disease is and how/why it affects such mass numbers of people everyday. As well, to inform them of the Alzheimer Society of Canada and its importance."
According to my peer feedback (as stated from data collected in my Google Form), my audience learned that "Alzheimer's disease is a common form of dementia and that the Alzheimer's Society of Canada supports those with Alzheimer's disease and their families. We can support the organization by donating." Therefore, my infographic fulfilled my purpose very effectively, as my audience learned exactly what I had planned for them to. 

As well, while doing my sticky note evaluation, it was very evident from the amount written on each sticky note as well as the number of people who participated in this evaluation (a total of 11 responses), that my audience was very engaged with my product.