“invoice,”

“penny over”

“below retailer cost,”

“our cost”

“blowout,”

“bailout”

“closeout,”

“slash,”

“undercut”

“so low they can’t be advertised,”

“price too low to advertise,”

“save thousands,”

“thousands off,”

“thousands off MSRP,”

“$XXX discount,”

“cheap”

“best price“

“deep discounts,”

“outlet”

“meet,”

“beat,”

“match”

“finance anyone,”

“bad credit? no problem”

“guaranteed credit approval”

“inventory sell-a-thon,”

“$XXX savings,”

“$XXX in savings,”

“discount/ savings up to $XXX,”

“liquidation”

“sell down”

“overstocked,”

“special purchase,”

“special price,”

“special buy,”

“wholesale pricing”

“Bottom Line Pricing”

“clearance” (unless announced by SOA as permitted in conjunction with an official SOA sales event)

“save $XXX,”

“$XXX off,”

“XX% off,”

Colors:

Subaru Blue: #012169 & White: #ffffff

7a. If a purchase price is advertised, either explicitly by stating the price or implicitly (by referencing an amount off MSRP), it must be at or above the Minimum Allowable Advertised Price (“MAAP”). When advertising current model year vehicles, the MAAP should be determined by subtracting the then-current applicable SOA incentives from the invoice price (which will include destination and delivery [D&D] charges, as set forth in the then-current applicable Subaru Price List). When advertising previous model year vehicles, the MAAP should be determined by subtracting the 2% finance holdback and the then-current applicable SOA incentives from the invoice price (which will include destination and delivery [D&D] charges, as set forth in the then-current applicable Subaru Price List). Other amounts must not be subtracted from the invoice price.