Honda

Cannot include any form of distressed language such as:

• Blowout
• Closeout
• Clear Out
• Overload
• Overstocked
• Liquidation
• Sell Off
• Sell Down
• Outlet (reference to Honda dealership)
• Clearance (unless during allowed time periods)
• Reduce
• Reduction

(e.g., inventory reduction, massive reduction, construction reduction) or other phrase that creates the impression that Honda Vehicles are an “economy” or “discount” brand rather than a premium brand.)

Cannot use terms or phrases such as:

• No Money Down (if a first payment, security deposit or down payment is required at signing)
• $0 Down (if a first payment, security deposit or down payment is required at signing)
• Sign and Drive (if a first payment, security deposit or down payment is required at signing)
• Dealer Cost
• Invoice (reference to a vehicle price)
• Rebates
• Cash Back/Dealer Cash
• Dealer Incentives/Cash Incentives

Unless otherwise prohibited by law, a Dealer may advertise that it will pay a consumer’s first installment payment on a financed Honda Vehicle & the value of such payment will not be deducted from the advertised price of the Vehicle in determining whether that Vehicle was advertised below MSRP.

When advertising a price on a vehicle, the Dealer must include the correct vehicle description, including year, model, trim level, transmission, equipment, body style and 2WD/4WD, if applicable (e.g., 2018 Honda Accord LX CVT or 2018 Honda Pilot Touring AWD).

Must not include superlatives such as “biggest,” “largest,” and other similar phrases

Use of “headquarters” “superstore” “Meet or Beat” cannot be used unless part of the Dealer DBA.

Fuel economy claims that are unsubstantiated, deceptive, misleading or non-compliant with state or federal regulations are DMA violations. In any advertisement that mentions or depicts one or more Honda models and includes a fuel economy claim, whether specific or general are not compliant.

• Great Fuel Savings!
• Drive Past the Pump!
• Fuel Economy Center

This is in the footer of all our websites:

The EPA Estimated MPG ratings must be included for each such model (including the appropriate disclaimer) and must be correct. Example disclaimer follows:

*Based on 2018 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.