Alfa Romeo

1H - Cannot include other brand vehicles unless in comparison

2B - Must avoiding advertising that is misleading/undermines the value of Alfa Romeo

2C - Advertising must not include any claims/accolades unless true and supported

2D - Advertising must not state/imply that they are in a favored/preferred status than another dealer

3C - Spy shots/advertising that gives attention to a product that is has not been announced is prohibited

5A - Dealers must avoid online advertising that are deceptive/misleading/or intended to divert consumers from finding/visiting another Alfa Romeo dealers website

5B - Dealers may not purchase search terms that include the name/location of a competing Alfa Romeo dealership

5C - Dealers may only drive SEM traffic to their official Alfa Romeo websites

5D - Targeting or con-questing other Alfa Romeo dealers is prohibited

1A - Recent/Update logo must appear predominantly in all ads. Cannot be altered. Must appear by itself. No combining other brands

1C - Alfa Romeo trademark must be protected by an empty area - cannot interfere with text/graphics

1E - Current event logo must be used during promotion periods

1F - Only current Alfa Romeo taglines may appear in dealer advertising

1G - Ads must only have NEW Alfa Romeo vehicles - Cannot use CPO/Used vehicles

1H - Cannot include other brand vehicles unless in comparison

2C - Advertising must not include any claims/accolades unless true and supported

3A - Vehicle photography/video must match year/make/model/trim of the ad

3C - Spy shots/advertising that gives attention to a product that is has not been announced is prohibited

3D - All vehicle artwork/footage must be obtained by the Alfa Romeo Ad Planner

4A - When advertising vehicle price/payment/offer the vehicles year/make/model/trim must appear in the ad

4B - If a purchase price appears in the ad, it must advertising as "Starting As"

4D - Unrealistic advertising pricing/finance/lease that are deceptive are prohibited

4G - If offer stated in the ad is dependent on customer participation or consideration, the info must appear next to the offer/vehicle rather that in the disclaimer

4I - Monthly lease offers must be at or within a 15% variance of the national lease offer. Max allowed lease is 48 months

6D - Dealer logo/third party logo cannot be intrusive/larger than the Alfa Romeo logo