Embedded Files
Earnest Odom
Updated: Nov 2018
Content
Content
beat
match
unbeatable
Deal beater
surpass
crush
Wholesale
invoice
Dealer cost
Inventory disposal
% off
$XXX bonus check
liquidate
blowout
distress
bailout
Sell off
Sell down
overstock
Meet
clearance
Our Cost
thousands in savings
Save % Savings
Employee cost
Employee pricing
Guaranteed lowest price
Best price guaranteed
We will not be undersold
Inventory reduction
Reduce our inventory
Lowest price guaranteed
Prices too low to advertise
Save %
$XXX towards your purchase
thousands off
$XXXX savings
save $XXXX
$XXX voucher
$XXXX discount
$xx Dealer discount
$XXXX in savings
$XXXX off
$XXX coupon
discount/savings up to $XXXX
save thousands
*Without source.
*Without source.
Rebate
Customer cash
Cash back
Cash rebate
Cash
Bonus cash
Customer bonus cash
Cash voucher
Can Say: $XX,XXX OFF MSRP
**Please note that use of the phrases “invoice,” “Dealer cost,” “employee cost,” “our cost” or any form of these words or any phrases that imply “employee pricing” are permissible when advertising the VPP Program, College & Military Programs.
Graphic Notes
Graphic Notes
The word "Nissan" & Vehicle Titles Required Fonts:
The word "Nissan" & Vehicle Titles Required Fonts:
OEM Colors HEX codes:
OEM Colors HEX codes:
Nissan Red: #C3002F White: #FFFFFF Black: #000000 Silver: #CCCCCC Gray: #4C4C4C
• OEM logos can't be Altered. & Nissan OEM logo must be on a solid Background.
• All Pricing offers need a 17 Digit Vehicle Identification Number (or the last 8 digits of VIN.) Please don't confuse with Stock #. Sometimes they are the last 8 digits of VIN, other times they are not.
• All Lease offers must have the "Selling Price" in the disclaimer.
• You cannot say Special Pricing or Special Offer.
• You cannot have "Amount Off.", or "Up to Amount." must be "$xxxx Off MSRP"
• Bonus Cash, Customer Cash, Needs a source. Just put the word Nissan in front. EX: Nissan Bonus Cash.
Non-Compliant Example VS . Compliant Example
Non-Compliant Example VS . Compliant Example
All Conditional offers need to say "Not applicable to all consumers." | EX: $500 Military offer, not applicable to all consumers.
All Conditional offers need to say "Not applicable to all consumers." | EX: $500 Military offer, not applicable to all consumers.
Pricing Notes
Pricing Notes
MAP Calculations
MAP Calculations
The Minimum Advertised Price is determined by subtracting applicable consumer incentives available to all consumers in the Dealer’s DMA, from the Invoice price (including D&H) of the specific Vehicle Identification Number (VIN) for each vehicle advertised.
MINIMUM ADVERTISED PRICE CALCULATION:
MINIMUM ADVERTISED PRICE CALCULATION:
• MAP = Invoice Price (Including D&H) - Applicable incentives Maximum Total Savings = Nissan MSRP - MAP
Lease Calculations
Lease Calculations
When advertised monthly lease payments (LPP) are determined on eligible new or demo vehicles, the selling price (agreed upon value of the vehicle) used to calculate the advertised lease payment, must not be below the vehicle’s invoice price (including D&H). The selling price must be included next to the offer or in a disclaimer.
Selling price is defined as the “agreed upon value of the vehicle” on the NMAC SignatureLEASE contract.
MAP Example
MAP Example
Selling Price must be greater than or equal to $23,678 = Dealer Invoice
FAQ
FAQ
- Is Best Price allowed? If so, what is the verbiage that can be used?
- Yes, Nissan Allows "Get your best price" but most of our Nissan website use "Get (dealership name's) Best Price"
- Can this brand have virtual inventory?
- Yes, however, no pricing can be listed.
- Are specific colors required?
- No
- Are specific fonts required?
- Yes for the word "Nissan" and the Vehicle titles.
- Are we allowed to pull OEM images?
- No
- Can pricing have a strikethrough?
- Yes. Unless state laws say otherwise.
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