Compliance

Earnest Odom

Updated: Jan 2019

Common Guidelines and Infractions

1

a. 100% of the ad or spot must be allocated to support NEW or CPOV CDJR vehicle advertising. Must include the current or previous model year or say “New”.

2

a. At least 75% of the ad space must be dedicated to NEW CDJRF vehicle advertising. The combination of CPOV CDJRF vehicle advertising and service advertising cannot exceed 25%.

3

a. The NEW vehicle portion (or message) of the ad or spot must be clearly separated from the CPOV portion, with a solid, uninterrupted box or line.

4

a. The CPOV portion of the ad or spot must include the CPOV logo. The logo must be located in the CPOV section of the ad.

5

a. The ad or spot must include all FCA US LLC logos representing the Dealership’s franchise(s), including the Ram Brand Logo separate from the Dodge Brand logo.

b. National or regional campaign logos MUST be used in conjunction with Dealerships brand logos during the promotion period(s) when required by FCA. The national or regional campaign will be required in both the audio and video portion of any eligible TV, on-line video, or pre-roll advertisements. Ad or spot must only include the current national or regional campaign(s) required by FCA. Any old campaign logos or mentions are prohibited from the advertisement.

c. When advertising a Ram vehicle in any advertising or marketing format, the Dodge brand name or logo cannot be used as a descriptor, i.e. Dodge Ram truck or Dodge Ram 1500. Ram is a stand alone brand, separate from Dodge.

d. Only approved FCA US LLC logos may be used. All approved logos are available on the marketing planner website.

6

a. No traditional used vehicles or mention of used vehicles may be present in the advertising. If traditional used vehicles or the mention of used vehicles is present anywhere in the ad, the entire ad will be ineligible for reimbursement.

7

Advertising messages that imply distress are not consistent with the FCA US LLC image are prohibited. Dealer advertising must not include, but are not limited to, any of the following words and phrases:

8

a. Advertising must not state or imply that any FCA US LLC dealership has favorable status or preferential standing in the marketplace at the expense of another FCA US LLC Dealership through direct mention of any other FCA US LLC Dealership.

Additionally *CJDR dealers with a non-paired FIAT franchise are permitted to include FIAT vehicles.Cannot say "RAMs"

Graphic Guidelines

Colors and Fonts

Fiat | Gill Sans, Bodoni Seventy Two ITCTT, and Helvetica

____________________________________________________________________________________________

100% of the ad or spot must be allocated to support NEW or Certified Pre-Owned Vehicles Chrysler, Jeep, Dodge, Ram or FIAT vehicle advertising. The ad must include the current or previous model year or say “New”

Event logos are sometimes required & All OEM Logos have an area of isolation

Chrysler

003C71

97999B

8A8D8F

Dodge

FF0000

000000

ADAFB2

Jeep

000000

9D9FA2

Ram

000000

FIAT

941711

666666

020000

Logo Exclusion Zones

FAQ

Is Best Price allowed? If so, what is the verbiage that can be used?
- Yes
Can this brand have virtual inventory?
- Yes, however, no pricing can be listed.
Are specific colors required?
- No

Are specific fonts required?
- Yes, for FIAT
Are we allowed to pull OEM images?
- Yes
Can pricing have a strikethrough?
- Yes

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