Compliance

Gabby Watson

Updated: Jan 2019

Common Guidelines and Infractions

GA

1. Genesis advertising must not appear or be combined with the advertising of any other vehicle makes. Only new Genesis vehicles may appear in an ad. Vehicles that appear in an ad should be U.S.-production models that are already available for sale. Avoid any ads that show foreign, pre-production, or prototype, or not-yet-released vehicles. (If they do so, must clearly and conspicuously disclose that information.)

GC

3. The following terms and phrases - or any terms or phrases with similar meanings - are considered Distressed Language, which is damaging the the Genesis Brand and must not be used in any advertising/marketing:

• Above/Below/At Cost • Above/Below/At Invoice • As seen on TV • Authorized Distribution Center • Bad Credit, No problem • Bailout • Best/Discount Prices • Best price guaranteed • Closeout • Clearance • dealer/retailer cost • Everyone is approved • Factory Allocation • Factory Authorized • Factory Challenged • Factory invoice • Finance Price • Garage Sale • Good Credit, Bad Credit - All Application Accepted • Guaranteed Credit Approval • Guaranteed Lowest price • Inventory Reduction • Liquidation • Meet/Beat/Match • No credit Rejection • Outlet • Sell Down • Overstocked • Price protection guaranteed • Prices slashed • Public notice • Rebate/Cash Rebate • Special allocation • Special Price/ Purchase • Warehouse Price • Warehouse Store • We Finance Everyone • We won't be undersold • Volume Discount

Pricing Guidelines

GD

1. Pricing cannot advertise below MAAP (Minimum Allowable Advertising Price) defined as RETAILER invoice including RETAILER installed options, and less national approved consumer facing offers for the duration of the offer. MAAP cannot be reduced by vehicle incentives not available to all consumers. Unless the said advertisement is directed 100% at the specific incentive group.

(Retailer Invoice + Retailer Installed Options) - National Approved Consumer Facing Offers during Offer Duration = MAAP

2. Retailers shall not label the vehicle price "MSRP" as the final price if the vehicle includes any retailer installed options or accessories.

3. Retailers must promote all National Advertised Leases as published by National Incentives official communication. When advertising a lease offer, following disclosures must appear in the body ad:

a. Offer is for a vehicle leaseb. Whether or not a security deposit is includedc. Vehicle model and yeard. Total amount due at signing - not to exceed 10% of MSRPe. Whether applicable taxes and fees are includedf. Number, amounts, and periods, of scheduled paymentsg. Expiration date of offerh. "On approved credit" or similar statementi. "For well-qualified buyers" or similar statement

4. Advertising that includes an APR offer must include the disclosures listed below:

a. Actual APR percentageb. Advertised product and yearc. Number of payments or repayment periodsd. Repayment terms (number of months and amount per month per $1,000 financed)e. If a down payment is requiredf, Expiration date of offerg. "On approved credit" or similar statementh. "For well-qualified buyers" or similar statement

Graphic Guidelines

FONTS

• Headline: Genesis Sans Head Light, Uppercase with full punctuation. (Recommended font sizes are 16 to 72 pt or larger.)

• Product: Genesis Sans Head Regular, Uppercase.

• Subheadline: Genesis Sans Head Regular, Uppercase.

• Body: Genesis Sans Text Regular.

• Disclaimer: Genesis Sans Text Regular. (Recommended font sizes are 6 to 14 pt.)

• URL: Genesis Sans Head Regular, Uppercase.

• Title of vehicles go "Brand | Product Name | Trim" (Example: GENESIS EQ900 L)

• All Copy must be legible. & No copy can be placed over a vehicle image

• No images non-Genesis can be used (including service and parts)

• No non-Genesis font Icons and Clip Art is to be used.

• Lifestyle images only. No cut outs or "Jelly bean" images.

COLORS

000000

FFFFFF

A36B4F

Logo Exclusion Zone

FAQ

Is Best Price allowed? If so, what is the verbiage that can be used?
- No, Genesis does not allow "Get Your Best Price" Example BP button alternative: https://www.lakelandgenesis.com/inventory?type=new "Get Today's Online Offer"
Can this brand have virtual inventory?
- Info Coming Soon
Are specific colors required?
- Yes - View Graphic Guidelines

Are specific fonts required?
- Yes - View Graphic Guidelines
Are we allowed to pull OEM images?
- Info Coming Soon
Can pricing have a strikethrough?
- Yes

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