Embedded Files
Earnest Odom
Updated: Nov 2018
INFINITI must always be in ALL CAPS
INFINITI must always be in ALL CAPS
We have no INFINITI Websites or FZDigital websites at this time.
Content
Content
PROHIBITED LANGUAGE
PROHIBITED LANGUAGE
Words or phrases that give the impression that INFINITI vehicles are an “economy” or “discount” brand rather than a premium luxury brand are prohibited.
The terms “Deal,” “Special Deal,” “Special Purchase,” “Special Price,” “Save,” “Savings,” “Incentives,” and “INFINITI Incentives” may only be used when they refer directly to the lease and APR offers published by INFINITI in the Monthly Pricing Guide.
“bargain,”
“special allocation,”
“special allotment,”
“special acquisition,”
“factory authorized,”
“factory challenge,”
“manufacturer authorized,”
“manufacturer challenge,”
“INFINITI authorized,”
“INFINITI challenge,”
“volume discount,”
“volume savings,”
“outlet,”
“liquidation,”
“liquidate,”
“liquidating,”
“blowout,”
“blowing them out,”
“bail out,”
“sell off,”
“sell down,”
“close out,”
“closing them out,”
“clear out,”
“Coupon,”
“clean out,”
“overstocked,”
“inventory sell-a-thon,”
“we will not be undersold,”
“won’t be undersold,”
“nobody undersells,”
“priced too low to advertise,”
“so low they can’t be advertised,”
“no haggle,”
“Dealer Incentives,”
“Factory Incentives,”
“retailer cost,”
“our cost,”
“meet,”
“beat,”
“match,”
“finance anyone,”
“Bad credit? No problem.”
“dealer savings”
“markdown”
‘significantly below market value”
“customer cash”
"We pay sales tax.”
“factory bonus”
“Volume based pricing”
“cash allowance”,
“manufacturer incentives,”
“thousands off MSRP,”
“half off MSRP,”
“$XXXX Savings,”
“$XXXX Discount,”
“$XXXX Off,”
“XX% Off,”
“Save $XXXX,”
“Save XX%,”
“Cash Incentives,”
“Save $XXXX off MSRP,”
“Invoice,”
“Below Invoice,”
“Under Invoice,”
“Discount, “
“Clearance,”
“Reduction (i.e. ”Inventory Reduction,”
“Massive Reduction,”
“Construction Reduction”),”
“Rebates,”
“Cash Back,”
• Advertising must not include claims or accolades unless they are true and include a source. - (Must stay in city for advertising.)
• Advertising and websites must not include non-INFINITI new vehicles unless a specific product comparison with an INFINITI model is made in the ad.
• Advertising of the INFINITI Employee Vehicle Purchase Plan (VPP) is not permitted.
SEO
• Retailer must not utilize the name of another INFINITI Retailer’s DBA name within their site source code, page titles, descriptions, metadata, or any other SEO technique.
• Retailers must not engage in deceptive or manipulative “black hat” SEO techniques, such as doorway pages and keyword stuffing. Retailers must adhere to Google’s published Webmaster Quality Guidelines at all times.
º Doorway Pages
• Large sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
• Having multiple domain names targeted at specific regions or cities that funnel users to one page.
• Multiple pages on your site with similar content designed to rank for specific queries like city or state name.
º Keyword Stuffing
• Refers to the practice of loading a web page with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.
• Blocks of text listing cities and states a web page is trying to rank for.
• Repeating the same word, phrase or cities so often that it sounds unnatural.
INFINITI Retailer’s web admins must remain up to speed regarding Google Webmaster Tools best practices to ensure they are equipped with the necessary data, tools and diagnostics to operate a healthy, Google-friendly site.
SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
8G. The following guidelines must be followed to protect the brand equity of the different Retailers in each market and to abide with SEM best practices.
SEM – PERMITTED
• Retailers may bid on keywords that contain their own Retailer Brand Name (DBA).
• Retailers may geographically target both geographic keywords and non-geographic keywords anywhere in their DMA.
• Retailers may geographically target city/town names within their assigned DMA as long as the city/town name is not a part of another Retailer’s Brand Name (DBA).
• Retailers may geographically target both geographic keywords and non-geographic keywords to markets outside of their DMA (in unassigned markets) if they are the closest Retailer by drive distance.
SEM – NOT PERMITTED
• Bidding on keywords that are the name or any rendition of the name of another INFINITI Retailer.
º Retailers must proactively monitor and add negative keywords to their Google AdWords/Bing Ads campaigns to prevent matching another Retailer’s name within their DMA. (e.g. Negatives: “Sewell,” “Sewell INFINITI,” “INFINITI of Denver,” “Denver,” “Naperville,” “Austin”).
• Using another INFINITI Retailer’s DBA name in ad copy.
• Geographically targeting or bidding on geographic keywords outside of a Retailer’s DMA (in markets with other Retailers).
Graphic Notes
Graphic Notes
We must display the current national sales event or focus product on the homepage slider and/or carousel.
• The word “INFINITI” and the names of all INFINITI models must be in ALL CAPS using the custom INFINITI font and appear in grayscale colors only. Use of any other colors, including purple, is not permitted.
• Retailer logos must not appear to be larger than the 2-D INFINITI logo.
• Everything must be centered. Text, images and logos...
• Use of starbursts or any other graphic treatments (such as bubbles, clouds, triangles, circles, ovals, balloons, or price tags) static on an advertisement is not permitted.
• Text can not be on top of or over an image.
Compliance Colors: Black, Gray, White ONLY
Fonts:
INFINITI Brand
To inform the customer of the details of the transaction, advertising for a vehicle as a lease must include the following information:
• That the offer is a lease
• The term and dollar amount of scheduled payments; lease payments that exceed 60 months are not to be used
• If a security deposit is included
• The total down payment
• The maximum mileage allowed per year
• The expiration date of the offer
• If applicable taxes and fees are included
Pricing Notes
Pricing Notes
4A1. Retailers must not advertise new vehicle, demo vehicle retail sales prices that are below Dealer Invoice plus Destination & Handling and/or National LPP provided by INFINITI.
• This includes, without limitation, advertising on any on-line consumer sites (such as TrueCar, Ebay, Edmunds or KBB) as provided in 4E below.
• Use of periodic offers/programs issued via INFINITI’s Monthly C&I Bulletin may be permitted for the time frame indicated in the guide.
4A2. Eligible vehicles for which Minimum Advertised Prices are specified must include the last 8 digits or full 17 digits of the Vehicle Identification Number (VIN) next to each offer or in the disclaimer.
• For example, if three prices and/or models are listed, then the last 8 digits or full 17 digits of three VINs are required.
• If a VIN is not clearly labeled next to the offer or in the disclaimer of the offer, the VIN may be one click away from the offer - provided that the link leads to the Vehicle Details page or New Inventory page of the corresponding model year, model and model trim listings associated with the offer.
• Advertising a Sold VIN is prohibited 30 days following the sale of vehicle on digital/print media, 60 days on television.
MINIMUM ALLOWABLE ADVERTISED PRICE (MAAP) GUIDELINES
The following MAAP requirements apply to all forms of advertising, including print, TV, radio, online (including dealer-specific customized pages on auction websites, online consumer shopping sites, and third party auto sites such as TrueCar, Edmunds, and KBB), e-mail, website, and any other public-facing medium for all applicable models. Advertising must not contain references to other advertising media, including local dealer websites that contain distressed advertising pricing language or advertise prices that are below Dealer Invoice and/or National LPP. Participation in the RAP and payment of RAP Funds are subject to and contingent upon all applicable RAP Rules which may be found on the INFINITI Retailer Advertising Program Website. The following are pricing guideline parameters:
RETAIL SALES PRICE
When advertising a retail price, the advertised price point may not be less than Dealer Invoice plus Destination & Handling (Freight). Pricing is not to include Dealer Cash, Bonus Cash or additional incentives, unless otherwise specified by INFINITI. Approved Dealer Invoice prices are set forth by INFINITI.
LEASE PRICE (LPP)
When advertising a lease, the advertised lease price point (LPP) may not be less than National LPP, or the Target LPP of your market. Approved LPPs are set forth by INFINITI and may be updated from time to time at its sole discretion.
OTHER Website items
OTHER Website items
WEBSITE DESIGN AND APPEARANCE
7B. In digital media, the word “INFINITI” and the names of all INFINITI models must be in ALL CAPS (excluding disclaimers) using the custom INFINITI brand font and appear in grayscale colors only when site technology allows. Where the INFINITI brand font cannot be used (i.e. HTML), an acceptable alternative is to use a standard sans-serif font, preferably Arial. Use of any other colors, including purple, is not permitted.
7C. On the Retailer’s website, the Retailer logo and any third-party logo, including, but not limited to, website provider, social sites (e.g. Facebook), etc. must be nonobtrusive and cannot be larger than the 2-D INFINITI logo or must otherwise be on two separate planes. On the Retailer’s website header, the 2-D INFINITI brand logo must appear clearly separate from the Retailer logo.
7D. All images (graphics and photographs) must display on every page of the website when a specific page is selected by a user. No broken graphics, images or photographs are permitted.
7E. All clickable links within the website must function properly and deliver the user to the page or website section the link indicates. Broken or dead links are not permitted.
7F. The Retailer website must include a consistent, clear vertical or horizontal navigation.
7H. Retailers must not purchase other domain names using INFINITI trade names, product names, model names, or any variations thereof. This includes Retailer websites that create the impression of being the official factory sales website, providing the illusion and/or misrepresentation that the consumer is purchasing direct from INFINITI. i.e.:
• www.yournextinfiniti.com • www.G37headquarters.com
• www.anytownbestinfiniti.com • www.nationalinfiniti.com
• www.universalinfiniti.com • www.infinitiwarranty.com
7I. Website content must include:
• Map and directions page, including store and physical address • Retailer name
• Phone number • ‘Contact Us’ link • Hours of operation
• Privacy Policy (Retailer must discuss appropriate language with their legal counsel)
7K. Non-INFINITI new vehicles must not be represented on the Retailer website. When a user selects to display
“All” used vehicles without filtering for other criteria, the default search settings must display all INFINITI vehicles first and all other makes should follow. An acceptable alternative is to categorize vehicles using a drop-down menu or “tabs” in the following specified order: INFINITI Certified Pre-Owned / INFINITI Pre-Owned / Other Pre-Owned Makes.
7L. The Retailer website must be linked from the INFINITIUSA.com Retailer Locator and have a reciprocating link back to INFINITIUSA.com.
8D. Retailers must use their official INFINITI DBA name.
7G. Domain name best practices must be followed.
1. The word “INFINITI” does not have to appear in ALL CAPS in Retailer URLs.
2. Retailer URLs that mention non-INFINITI makes/brands are not permitted (by way of example, www.smithinfinitibmw.com or www.smithlexusinfiniti.com).
3. Should a retailer purchase alternative URLS, the content within that URL must be INFINITI Retailer Advertising Program compliant and include a link to the official Retailer URL approved by INFINITI.
4. Domain names may include an INFINITI trade name only if it appears in the Retailer’s DBA.
5. Domain names may contain a city name only if a Retailer’s INFINITI-approved DBA name includes that city. Retailers must not register domain names featuring city names outside their PMA.
6. Retailer Domain names must be based off their official INFINITI approved DBA (“doing business as”) name as required by Market Rep. Retailers must not register domain names that include the DBA of another INFINITI retailer or variations of another Retailers DBA or corporate name.
NEW VEHICLE INVENTORY
7Q. Retailer websites must contain searchable new inventory. Pre-owned inventory may include vehicles that are displayed at other locations owned by the same Retailer. These vehicles must include a disclaimer that states the vehicle is not located at that specific Retailer and if there are any costs associated with transporting the vehicle to the location being advertised.
7R. Vehicles must include an art image or photography image of the vehicle. If a specific vehicle is loaded to a Retailer’s website and photography is not available for that specific vehicle, stock photography from InfinitiArtwork.com must be used until the image is ready.
7S. Non-INFINITI new vehicles are not permitted to render or display within the inventory listings unless a specific product comparison with an INFINITI model is made. A comparison grid therefore may appear. Only INFINITI Certified Pre-Owned vehicles can be listed in Retailer creative (i.e. “Lexus certified” or Retailer private label are not permissible).
7T. New vehicle inventory must include a price.
FAQ
FAQ
- Is Best Price allowed? If so, what is the verbiage that can be used?
- Info Coming Soon
- Can this brand have virtual inventory?
- Yes, however, no pricing can be listed
- Are specific colors required?
- Yes - View Graphic Notes
- Are specific fonts required?
- Yes - View Graphic Notes
- Are we allowed to pull OEM images?
- No
- Can pricing have a strikethrough?
- Info Coming Soon
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