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BUSINESS, MANAGEMENT, AND FINANCE
  • Home
  • Industry Certifications For BMF
  • Digital Tools
  • Prin. of BM & E
    • Ethics
    • Becoming An Entrepreneur
    • Economics
    • Economic Systems
    • Business Activities
    • Business Technology
    • Careers in Business & Entrepreneurship
    • Finding and Getting a Job
    • Research
    • Ethical Scenarios
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    • Introduction to Accounting & Finance
    • Ethics F&A
    • Budget Challenge
    • Accounting Cycle
    • Principles of Finance and Acccounting
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    • Financial Statements
    • Intro to Finance
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    • A*S*K Finance
  • Prin. of M
    • Marketing Basics
    • Market Plan
    • Selling
    • Channel Management
    • Promotion
    • Product/Services Managment
    • Pricing
    • Information Management
    • A*S*K Marketing
  • ABM
    • Management Fundamentals
    • Starting and Organizing a Business
    • Human Resources Management
    • Managing, Leading, and Motivating
    • Operations, Quality, & Supply Chain Management
    • Other Types of Management
    • Managing Responsibly
    • Managing in a Global Environment
    • Business Research and Data Analysis
    • A*S*K Entrepreneurship/Management
  • OSM 1
    • Computing Concepts
    • Understanding Networking Fundamentals
    • Computing Risks
    • Internet Research
    • Word Processing
    • Spreadsheets
    • Presentation Software
    • Email Services
    • New and Emerging Technologies
    • Ethics
    • Access
    • Keyboarding
    • Capstone Option
    • Project 2037
    • Entrepreneurship
  • OSM 2
  • Microsoft Office Specialist (0.5)
  • AA
    • Career Opportunities
    • Accounts Receivable & Payable
    • Payroll
    • Current & Long-Term Assets
    • Corporate Accounting
    • Capital Investments
    • Financial Reporting
    • Ratios & Analysis
    • Managerial Accounting
  • Financial Literacy
  • BMF Planning
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    • Home
    • Industry Certifications For BMF
    • Digital Tools
    • Prin. of BM & E
      • Ethics
      • Becoming An Entrepreneur
      • Economics
      • Economic Systems
      • Business Activities
      • Business Technology
      • Careers in Business & Entrepreneurship
      • Finding and Getting a Job
      • Research
      • Ethical Scenarios
    • Prin. of F & A
      • Introduction to Accounting & Finance
      • Ethics F&A
      • Budget Challenge
      • Accounting Cycle
      • Principles of Finance and Acccounting
      • Cash and Internal Controls
      • Payroll
      • Financial Statements
      • Intro to Finance
      • Financial Decision-Making
      • Investing
      • A*S*K Finance
    • Prin. of M
      • Marketing Basics
      • Market Plan
      • Selling
      • Channel Management
      • Promotion
      • Product/Services Managment
      • Pricing
      • Information Management
      • A*S*K Marketing
    • ABM
      • Management Fundamentals
      • Starting and Organizing a Business
      • Human Resources Management
      • Managing, Leading, and Motivating
      • Operations, Quality, & Supply Chain Management
      • Other Types of Management
      • Managing Responsibly
      • Managing in a Global Environment
      • Business Research and Data Analysis
      • A*S*K Entrepreneurship/Management
    • OSM 1
      • Computing Concepts
      • Understanding Networking Fundamentals
      • Computing Risks
      • Internet Research
      • Word Processing
      • Spreadsheets
      • Presentation Software
      • Email Services
      • New and Emerging Technologies
      • Ethics
      • Access
      • Keyboarding
      • Capstone Option
      • Project 2037
      • Entrepreneurship
    • OSM 2
    • Microsoft Office Specialist (0.5)
    • AA
      • Career Opportunities
      • Accounts Receivable & Payable
      • Payroll
      • Current & Long-Term Assets
      • Corporate Accounting
      • Capital Investments
      • Financial Reporting
      • Ratios & Analysis
      • Managerial Accounting
    • Financial Literacy
    • BMF Planning

Principles of Marketing

Course Number:  338000 

Scope & Sequence | Full Course Guide | Essential Curriculum | Resource Folder | CTE GAFE HOME | Course Syllabus for Principles of Marketing | Marketing Digital Tools List | Schoology Blueprint | Industry Certification and College Credit  | Lesson Plans for Black/African American Month 

SLO Template Spreadsheet Checklist   


Emergency Sub Plans:

  1. Pricing Strategies Hyperdoc-Student Copy, Pricing Strategies-Teacher's Copy 

  2.  Product Channeling Hyerdoc

  3. Careers in Marketing 


Principles of Marketing Units:

BMF | Marketing Basics | Marketing Plan | Selling | Channel Mgmt. | Promotion | Product Service Mgmt.| Pricing | Information Mgmt.

Information

Principles of Marketing:  This course is designed to be the third course for the Marketing Completer and satisfies the final credit. It introduces the student to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system and the students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing that include, but are not limited to social media, digital marketing, E-commerce, and more. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity. By the end of Principles of Marketing, students will have a solid understanding of the many diverse career opportunities in the field of marketing. 

Intro to Marketing Course Guide
Intro to Marketing Sequence of Instruction
Principles of Marketing
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