Craft & Creativity

Writing is both a skill and an art. Word choice, sentence rhythm, and tone show a writer's voice. 

Key Ideas

• Voice: your personality in writing — how it “sounds” on the page.

• Tone: the writer’s attitude (serious, playful, excited).

• Word Choice: select precise, vivid words that suit your purpose.

• Sentence Fluency: mix short and long sentences for rhythm.