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Understanding media Messages
Understanding media Messages
We see media everywhere—on TV, YouTube, social media, billboards, and websites.
Each message is designed to inform, entertain, or persuade.
Media messages use visuals, sound, and words to grab attention and share an idea.
Watch for:
Advertising tricks (emotion, catchy slogans, celebrity appeal)
Fact vs opinion
Missing information or exaggerated claims
Watch this ad.
Why it works:
Powerful imagery showing creativity, imagination, and problem‑solving.
Message: “Creativity can change the world.”
Audience: Kids and families.
Techniques: Bright colors, emotional appeal, imaginative visuals, slogan repetition.
What message is LEGO sending about imagination?
Who are they speaking to: parents who buy toys, or kids who play?
Reading Visual Texts
Reading Visual Texts
Not all information is written in sentences — charts, maps, tables, and infographics also tell stories. Reading these visuals takes skill.
Key Ideas
Key Ideas
Title and Labels: explain what’s being shown.
Symbols and Colors: can represent meaning or emotion.
Scale and Axes: show comparisons and changes.
Captions: connect images to text.
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