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Memory prompt for 7 characteristics of the target audience
Memory prompt for 7 characteristics of the target audience
Can you come up with a better memory prompt?
Remember the NFL advertisements and promotions on the Sydney Harbour Bridge
WHO IS YOUR DESIGN AIMED AT?
WHO IS YOUR DESIGN AIMED AT?
Age group:
Age group:
For example: children, teenagers, young professionals, middle aged, elderly, 20-40 year olds, 60-70 year olds etc.
Gender:
Gender:
For example: : female, male, non-gender specific.
Socio-Economic Status:
Socio-Economic Status:
What level of income does the audience have?
Low-paid audience or highly paid professionals?
Do they have disposable income for spending?
Does the visual communication feature complex language that only a specialist would understand?
Is the target audience required to have a specific level of education?
Interests:
Interests:
What interests might your audience have? E.g. travel, art, design, environmentally sustainable products, writing, reading, watching sports, playing sports, specific genres of music, yoga, meditation, photography, community involvement, charity work, gardening, science, nature, rock climbing, singing, gaming etc.
Location
Location
Is the audience primarily city or country residents? Inner-city or suburban dwellers?
Religion & Culture:
Religion & Culture:
Is your design aimed at a specific culture or religion?
Examples of Target Audience descriptions:
Examples of Target Audience descriptions:
Women, 20-30 years old, living in Los Angeles, with a bachelor's degree, monthly income of $4,000 - $6,000, and passionate about fashion and decor. They struggle to find the right home goods and trust brands like West Elm.
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