Use relevant visual language to communicate style and product of the brand in the form of a brochure.
Your brochure must:
Identify, promote and advertise the brand (you must include the logo - but keep it small)
Inform the audience of some of the ice cream flavours (you can include images of ice cream, ingredients etc)
Depict the environmental design of the ice cream parlour (1-2 images of the ice cream parlour)
Inform of the location of the ice cream parlour (include the address)
You must achieve the purposes above by using visual language that is relevant to the brand and appealing to the target audience.
Age:
Gender:
Interests:
Socio Economic Status: (High, medium and/or low income?)
Location: (Where is the parlour?)
Culture/Religion: (Does location effect this?)
Colour Palette:
Mood/Style: (e.g. Traditional or Modern? Abstract or Literal? Playful or Mature? Feminine or Masculine?)
Describe any dominant Design Elements:
Describe any dominant Design Principles:
What type of brochure:
How many pages (remember you need to design layout for the the front and back)