SWSC Senior VCD

Outcome 2: Type and imagery in context

Senior VCD SWCS

Type Task - Theory.pptx

Type.pdf

Identify Fonts - The Font Squirrel MatcheratorThe Font Matcherator will help you identify what the font is in any image. Just upload any jpg, gif or png.

Chapter 5:

Type and Imagery

Pages 138-163

Chapter 5 Type and Imagery.pdf

Compare the characteristics of different typefaces on this website:

www.identifont.com/differences.html

Videos on choosing fonts for marketing projects:

Tinder's first global ad campaign is delightfully maximalist

20+ Best Fonts for Advertising (+ Tips for Conveying Your Message)

39 Creative Ads With Brilliant Typography

The Importance of Typography in AdvertisingOne of the most underestimated elements of advertising is typography. However, it’s critical in both print and web media. Typography is the art of creating...

3 principles for perfect typeface pairingsThe three key words you need to know for typeface pairing: Concordance, Contrast, and Conflict. Learn when to use each with this beginner's article.

The Ultimate Guide to Choosing Your Brand FontsLearn how to choose the right brand fonts to represent your business. Find brand font examples, font pairing ideas, best practices, templates and more.

Font Psychology:

www.canva.com/learn/font-psychology/

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