Embedded Files
Promotion for Venice Tourism
Promotion for Venice Tourism
How would you describe the characteristics of type in this image?
How would you describe the layout?
How does the type relate to the image?
Venice is built over 118 islands, Venice and its lagoon is one of the most unique cities in the world. These islands are located in the Venetian Lagoon, which sits just off of the mainland of Italy. With its Venetian Gothic architecture, Renaissance and Baroque buildings, wide piazzas, and narrow canals, Venice is often described as one of the most beautiful cities in the world.
Venetian Palace Architectural Styles: Byzantine – Venetian Gothic – Renaissance – Baroque – Neoclassical. The palaces, especially along the Grand Canal embody in both structure and style, not only the history of Venetian architecture; but also the entrepreneurial nature of the city's ruling classes.
Task 1: Redesign the Venice Tourism Promotion
Task 1: Redesign the Venice Tourism Promotion
In this task you will include all the same written information in the Venice Tourism Promotion above but you will change the style and tone of the image to make it more suited to the characteristics of Venice. You will do this by using different fonts and shapes.
In this task you will include all the same written information in the Venice Tourism Promotion above but you will change the style and tone of the image to make it more suited to the characteristics of Venice. You will do this by using different fonts and shapes.
Google and brainstorm words that describe Venice
Open an Adobe Illustrator file: File> Open> Web> Common (see screenshot to the right.
Choose an image for your new advertisement. You must respect copyright laws and select images with a creative commons licence.
Type out the text (you must include all the information in the original advertisement above).
Choosing fonts - consider how to pair fonts and where to use display fonts. Check out some of the resources on type and layout and type and image or watch the video on how to choose fonts for your design.
Check the clarity and hierarchy of the information. You may need to add borders, lines or shapes to organise and make information clearer. The Gestal principles may help you with this.
You must include annotations next to your advertisement explaining how:
The characteristics of the type and layout.
How the type relates to the image. See sample answer.
Which principles you have used to pair fonts
Which Gestal principles you have used to organise the information.
Student Work
Student Work
Example 1
Example 1
Example 2
Example 2
Example 3
Example 3
Example 4
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Example 5
Example 5
Example 6
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Example 7
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Example 8
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Example 9
Example 9
Example 10
Example 10
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