Visual communication design draws on a broad range of sources to support creativity and innovation. Historical and cultural practices and the values and interests of different societies influence innovation in visual communication designs. In this area of study, students explore how visual communications have been influenced by social and cultural factors and past and contemporary visual communication practices in the design fields of communication, industrial and environmental design. Students consider the works of designers in terms of their visual language and the use of materials, methods, media, design elements, design principles and presentation formats.
On completion of this unit the student should be able to describe how visual communications in a design field have been influenced by past and contemporary practices, and by social and cultural factors.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 3.
social and cultural factors that influence the design of visual communications, such as religion, community values and politics
factors that influence visual communication practices, such as technology, economics and environmental considerations
design styles of past and contemporary key designers
ways in which manual and digital methods, media, materials, design elements and design principles are influenced by past and contemporary practices and cultural and social factors
appropriate terminology.
describe visual communications in terms of their social and cultural settings
identify the connections between past and contemporary visual communications practices
describe visual communications in terms of how manual and digital methods, media, materials, design
elements, design principles and presentation formats are applied
use appropriate terminology.