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Stage 2: Define
Stage 2: Define
Steps 1 and 2 below must be complete and clearly labelled in your folio in the Define Stage.
Steps 1 and 2 below must be complete and clearly labelled in your folio in the Define Stage.
Step 1: Define the Audience and Understand their Behaviour
Step 1: Define the Audience and Understand their Behaviour
Consider the audience and their behaviour
Consider the audience and their behaviour
Identify and define the target audience and their needs.
Answer the questions below:
What is the outcome you wish to achieve with the app design?
What does the audience need to know, feel and/or do?
What does the audience think, feel and do right now?
What shifts in thinking or doing do you want to support with the app?
What other information might you add?
Step 2: Complete the Design Brief
Step 2: Complete the Design Brief
Read ALL section of the design brief carefully.
Complete the sections in pink.
You can add to or adjust the other sections to make them more specific to your project.
The Brief
The Brief
The Communication Need:
The Communication Need:
Give an overview of what you are required to design and explain what the app will do. e.g. You are required to design an app for senior students at SWSC.......
The Client:
The Client:
The client for this design task is the SWSC Senior School Coordinator and School Council. In keeping with the school value, 'Community' and as the primary stakeholders, students will be heavily involved in design of the app. They will be the main point of contact; students will facilitate designer/client meetings and provide regular feedback throughout the design process.
The User:
The User:
The student population is a diverse group of young people from a range of backgrounds, both economic and cultural. While the VCE pathway is popular, many students also undertake alternative pathways such as VET and VCE Vocational Major. What other information can you include about the user (audience - age, gender, interests, socioeconomic, religion and culture)
The Purpose:
The Purpose:
The purpose of the app is to foster a sense of community and connection within the senior school student population. Explain what the app will do
The Context:
The Context:
The app will be used by the student population on their phones, both Apple and android.
Constraints:
Constraints:
The app should be accessible to a diverse range of users. The aesthetics considerations should be sympathetic the diverse community of the school.
Final Presentation:
Final Presentation:
The final design should be submitted as a lo-fi solution on a presentation board displaying static mock-ups of a landing page, home page and at least three other pages. An additional lo-fi solution could also be presented on a digital platform such as Adobe XO.
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