Methods refer to the manual or digital processes used to evolve design ideas, concepts and solutions. Methods can include, but are not limited to: drawing, collage, printing, photography, digital-based methods, model-making and prototyping.
Digital based methods
Digital-based methods refer to the use of digital technologies and software to create and manipulate images, designs and other visual content. These methods include the use of computer software for graphic design, illustration, animation, modelling, as well as the use of digital photography and printing.
Some common digital-based methods used in visual communication design include vector-based applications, for creating logos and other graphics; raster-based applications, for retouching and manipulating digital images; and CAD and three-dimensional modelling software.
Drawing is a crucial method that underpins the subject of Visual Communication Design. It can be undertaken manually using traditional media such as pencils, pens, charcoal, markers, etc. or it can be digitally produced using raster-based or vector-based media. Drawing can be freehand or technical, and can be further broken down into development drawings, documentation drawings and presentation drawings.
Development drawings are preliminary visual representations created by designers at the early stages of a design process to explore and document their ideas. They can take the form of rough sketches, diagrams, schematic drawings, storyboards, or other visual aids and are used to test and experiment with different approaches before creating finished designs. The main objective of development drawings is to identify potential problems or areas for improvement early on in the process and make necessary changes before refining and completing documentation and presentation drawings.
Documentation drawings refer to the detailed visual representations that are created to document the technical specifications of a design. These drawings typically include orthogonal drawings, architectural plans, elevations and sections, packaging nets and technical flats, perspective drawings and paraline drawings, among others. They are used to communicate precise measurements, materials and construction details to manufacturers, engineers or other professionals involved in the production or implementation of a design. They can be completed manually using technical drawing equipment but are nowadays more commonly produced using digital software (CAD programs).
Presentation drawings refer to visual representations created by designers to communicate and showcase their design concepts to clients, stakeholders or other audiences. These drawings can be manually or digitally created, and can take the form of rendered impressions of buildings, environments or objects, illustrations, documentation drawings, or storyboards. They are often a part of mock-ups, concept boards, or style guides that provide a comprehensive overview of a design project. Presentation drawings are used to effectively convey the intended look and feel of a design, as well as to highlight its key features and benefits. They are also useful in gaining approval and feedback from clients or stakeholders and can aid in making design decisions by providing a visual reference. The quality and accuracy of presentation drawings are crucial in ensuring that a design is effectively communicated and understood by its intended audience.
Collage is a technique which involves combining different elements, such as images, text and other materials, to create a new composition. There are several types of collage that are commonly used in Visual Communication Design, see below.
This is a traditional form of collage where physical materials, such as paper, photographs or fabric, are cut, torn and layered to create a new composition.
This is a collage created using digital tools, such as image editing software (such as Adobe Photoshop). Digital collage can involve combining digital images, illustrations and other graphic elements to create a new composition.
This is a type of collage that focuses specifically on combining photographs to create a new composition. Photomontage can involve combining multiple photographs into a single image or layering different elements of photographs to create a new image.
Printing is the process of producing one or more copies of a design or image using a printing press or digital printer. Printing is an essential aspect of Visual Communication Design, as it enables designers to reproduce their work in large quantities and distribute it to a wider audience. The choice of printing method can affect the quality, cost and speed of production of the printed material. Different printing methods, such as offset printing, digital printing, screen printing, printmaking, laser-cutting and 3D printing, have different characteristics that make them suitable for specific printing projects. The printing process also involves selecting appropriate paper stock, ink colours, and finishing options, such as binding, embossing or laminating, to enhance the final printed product's visual appeal and functionality.
This is a high-quality printing technique that involves transferring ink from a plate to a rubber blanket and then onto the paper. Offset printing is commonly used for printing books, magazines, brochures and other high-volume printing projects.
This is a printing technique that involves printing digital files directly onto paper or other substrates. Digital printing is commonly used for printing short runs of business cards, postcards and other promotional materials.
This is a printing technique that involves using a mesh stencil to transfer ink onto paper or other substrates. Screen printing is commonly used for printing t-shirts and posters.
This is a technique in which an image is etched, cut or scratched into a flat surface, before the plate is covered in ink. The ink is wiped from the surface, remaining only in the grooves and then passed through a press to transfer ink to paper.
This is a technique used to print from a raised surface after areas have been cut away.
This is a technology that uses a high-powered laser beam to cut or engrave various materials, such as wood, acrylic, paper and metal. The laser beam is directed by a computer-controlled machine that follows a digital design or pattern. The laser creates precise and clean cuts with minimal waste. Laser cutting is commonly used in visual communication design to create intricate shapes, patterns and designs for various applications, such as signage, packaging and art installations, as well as a kit of parts that can be constructed into architectural models.
This is a process of creating physical objects from digital designs using a 3D printer. The printer reads a computer-aided design (CAD) file and then lays down successive layers of material, such as plastic or metal, until the object is complete. This technology allows for the creation of complex forms and designs that would be difficult or impossible to make with traditional modelling methods.
Photography is the process of capturing and preserving images using a camera or other light-sensitive device. It involves using light to expose a film or digital sensor, which records the image in a fixed, permanent form. There are two main types of photography: analogue and digital.
This uses a film camera that focuses light onto a roll of light-sensitive chemicals. The film is exposed to light and creates a negative image. The negative is then developed to produce a positive print on photographic paper. It requires skill to control the exposure, focus and composition of each shot.
This uses a digital sensor to capture and store images as digital files on memory cards. It allows for previewing and editing on a camera's display screen and easy storage and sharing on digital devices. However, different skills and techniques are needed to use digital cameras and image editing software.
Prototyping is the process of creating a preliminary version of a product or design, typically using low-fidelity materials, to test and evaluate its functionality, usability and user experience.
Prototyping can take many forms, including physical mock-ups, digital prototypes, or even sketches on paper. By creating prototypes, designers can test the usability of a product, identify potential problems or areas for improvement, and gather feedback from users. This iterative process allows designers to refine their designs and create more effective and user-friendly products. In addition to testing the functionality of a design, prototyping can also be used to test the aesthetics and visual appeal of a product. By creating physical or digital mock-ups, designers can visualise the look and feel of their designs and make adjustments as needed.
Low-fidelity prototyping uses inexpensive and readily available materials, together with efficient methods to construct and test design ideas. High-fidelity prototyping uses materials and techniques to emulate the look and feel of a finished product. High-fidelity prototypes may or may not include functioning components.
Model-making is the process of creating a physical 3D representation of a design or object. It is a common practice in Visual Communication Design, as it allows designers to better understand and communicate their ideas to clients, stakeholders or team members. Model-making can be done using a variety of materials, such as paper, foam, wood or plastic, and can range in scale from small tabletop models to full-size structures.