Designers are ethically responsible for:
Using appropriate imagery
Environmentally friendly manufacturing processes (paper/ink)
Ethical choice of imagery (being aware of target audience - sexualised imagery targeting children etc)
Be aware that some audiences may be visually impaired
Social and cultural sensitivities around what is appropriate
Create messages that meet the needs of individuals regarding dignity and respect, reflect age appropriate imagery
Have a responsibility to contribute positively to society
Awareness of stereotypes and cultural norms
Awareness of the target audiences socioeconomic status
Copyright and Trademarks are the legal obligation of designers working the field of Messages.
The difference between Copyright and Trademark:
While both offer Intellectual Property (IP) protection, they protect different types of things. Copyright is geared toward literary and artistic works (Art, illustration, literature, music, film, broadcasts and computer programs). A trademark protects a company brand, such as its logo.
A registered trademark ® has been approved and entered on the Trademark Register. Registration is proof of ownership. Designers need to apply for a trademark, if creating designs for a company IP needs to be applied for. Designers also needs ot consider the use of typefaces and paying for type.