MESSAGES

Messages are communicated to audiences using the components of visual language and serve a variety of purposes in the context of design, such as influencing behaviour, educating viewers, guiding decision-making and expressing values and ideals. Messages are embedded in projects such as, but not limited to brand strategy, wayfinding, advertising and social media campaigns, visual merchandising, publications, signage, illustrations, printed collateral, products and packaging, and can be explicit or subtle in tone and presentation. Using visual language to design messages is central to the work of, among others, communication or graphic designers, art directors, interface and web designers, illustrators, and those working in advertising, animation or visual effects. 

WHAT DOES MESSAGE DESIGN LOOK LIKE?

The design of anything that is two-dimensional.

TERMINOLOGY RELEVANT TO THIS FIELD:

• Colour systems (CMYK, RGB)

• Resolution (300dpi)

• Paper weight (GSM)

• Laser printing

• Inkjet printing

• Offset printing

• Typography

• Layout/compositional rules (Gutters, Grids, Rule of Thirds).