Overview

A design process is both relational and situational, and designers tailor their approach in response to the problem at hand. However, there are modes of thinking and phases of development common to the practice of design, and these have been captured in various design process models devised by academics, companies and professional organisations. The Double Diamond model, developed by the Design Council (UK) is a widely adopted visual interpretation of a design process in which the connections between expansive thinking and focused action are described. Students of VCE Visual Communication Design apply an iterative design process based on the Double Diamond model, passing through and revisiting the four distinct phases of Discover, Define, Develop and Deliver. In the context of this study, this process is referred to as the VCD design process.