The Economic factor plays a significant role in design decisions as a budget determines the cost of design, materials, labour, and potential revenue from a final product. Designers must balance aesthetics and functionality with budget constraints.
Design and business are connected. Efficient design seeks to minimise costs whilst maintaining high standards in safety, function and finish. Economic concerns in design are:
Labour costs in design
Land costs for studios
Energy costs
Going green - renewable energy, ethical and sustainable materials and production locations
Technology costs (communication, software, hardware)
Illustration, photography
Printing
Specialists
Engineering
Testing
The chief costs for Message designs are design time, photography, printing and binding. Designers cut the costs of photography by buying images from photo stock libraries. Whilst paying for photos may seem expensive to a student, the cost to a studio is far less than employing a photographer, actors, props and a studio to shoot original pictures. Technologies used in the preparation of artwork, photography, pre-press, and printing, especially in the number of colours, paper stocks, paper laminations, foils, binding, print runs and size also impact on production costs. Due to the rising costs of land, energy and labour, the location of production also impacts on costs. It is frequently cheaper to print a magazine designed in Australia and intended to be distributed here, overseas. A print run also affects the unit cost. The more copies printed, the cheaper it is, per copy. Low-volume printing is far more expensive per unit than high- volume printing. The kind of paper stock used affects cost too. Generally thicker papers cost more. Unusual paper formats, like square, will also cost more as they cannot be cut efficiently from regular 'A' series papers.
The costs for Interactive Experiences are in design, programming, prototyping and web applications.
The chief costs for object and environmental designs are design, testing, manufacturing techniques and materials. The cheapest products strike a balance between the use of existing manufacturing techniques and readily available materials. Specialist designs may involve innovative, highly skilled manufacturing techniques, use rare materials and be manufactured in small production runs. All of these characteristics lead to increase costs.
EXAMPLES OF THIS INFLUENCE
AFFORDABLE HOUSING DESIGN
When designing affordable housing, economic factors influence decisions on construction materials, energy-efficient features, and space optimisation to keep costs low for both construction and future occupants.
IKEA FURNITURE
The best example of design shaped by economic considerations has to be in IKEA. They use every technique possible to save money. Watch this video to learn how they cut costs in design, production, energy, assembly, storage and distribution.
TASK 1.1 IDENTIFY COMPONENTS
Identify three different aspects of a product that contribute to its cost.
TASK 1.2 DESIGN IS DIFFERENCE
Discuss one way better design could make the production cost of a product less, without compromising on quality or function.
TASK 1.3 DIFFERENT PRIORITIES
Discuss three reasons why designs that are produced at the lowest might work in opposition to the influences of social, environmental or ethical factors.